Hospitality, Tourism, And Lifestyle Concepts: Implications For Quality Management And Customer Satisfaction

Book Description

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry

Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry.

This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry.

Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses:

the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests

the significance of the lifestyle concept for the management of service quality and customer satisfaction

research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated

lifestyle market segments and the relation to satisfaction with a nature-based tourism experience

a lifestyle segmentation analysis of the backpacker market in Scotland

three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions

improved understanding of tourists' needs through cross-classification

Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Average customer rating:
Hospitality, Tourism, and Lifestyle Concepts; Implications for Quality Management and Customer Satisfaction.
Maree Thyne And Eric Laws
Manufacturer: Haworth Pr.
ProductGroup: Book
Binding: Hardcover
ASIN: B000N66HHQ

Average customer rating:

Absolutely Fascinating.

A Chunk of Internet History

part of the definitive internet history

Important only to the authors

Super Funny and Compelling

Leaving Reality Behind: etoy vs eToys.com & other battles to control cyberspace
Adam Wishart , and Regula Bochsler
Manufacturer: Ecco
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
General | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
General | Computers & Internet | Subjects | Books
ASIN: 0060935510

Book Description

In November 1999, at the height of the e-commerce gold rush, a hearing in a Los Angeles courtroom wrenched open the fault lines that ran through the Internet.

On one side was eToys.com, the billion-dollar darling of Wall Street and the brainchild of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side was etoy, a group of cutting-edge European artists, hungry for fame, who used the Internet as their canvas. The struggle between them became known as the Toywar. At stake were liberty, justice, and the speedy delivery of toys.

Leaving Reality Behind is the definitive and gripping account of a battle that shook the Internet and sharply focused attention on the conflict at its very core: Was the Internet created as entertainment for the many or for the exponential profit of the few? This riveting case reveals the larger story behind the first decade of the Web -- the conflict surrounding its creation; the invention of search engines; the battle over domain names, and the discovery of the glittering promise of online retailing -- when the capital markets left reality behind.

As the real-life thriller of the Toywar came to its climax, the online world went into meltdown. There remained one crucial question: After the Internet crash of 2000, which would prove more enduring -- an eight-billion-dollar corporation built by America's brightest businessmen or a chaotic art project created by a group of artsy rebels from Europe?

Customer Reviews:

Absolutely Fascinating........2006-03-02

I'm going to be completely honest with you -
I only picked up this book because I was bored, and it was the only thing I hadn't read at my local library.
I LOVED IT.
The entire idea of etoy was incredible, and I really enjoyed this book.
And I'm not really into electronics and stuff.
Like, AT ALL.
So go read it. Now.

A Chunk of Internet History.......2003-03-26

There was a time when people were just starting e-mail and the World Wide Web, and had no real idea what sort of life the internet was going to bring forth. In the early 1990s, there weren't many rules, and commercial use of the Web had not taken it over. In 1995, an anarchic group of seven Swiss artists started the site www.etoy.com. In 1997, a billion-dollar firm to sell toys via the internet started up, registering as www.etoys.com. Two years later, eToys sued etoy for damaging the eToys trademark. The resulting fracas is told in an entertaining story that is not just a dot-com bust parable, _Leaving Reality Behind: etoy vs eToys.com & Other Battles to Control Cyberspace_ (Ecco) by Adam Wishart and Regula Bochsler. The earnestness and foolishness and greed herein described are universal; the contemporary surroundings of this tale, however, have much to tell us about the founding philosophy of the internet and its commercial future.

The artists involved in etoy had worked on collaborative digital art projects, and developed their site as a parody of internet business. They issued shares, and strangely, the share certificates were art works on their own; etoy did not manufacture toys or anything, but it did sell shares, and the shares (or art) did sell. They mocked executive appearances, adopting orange flight jackets, black pants, and shaved heads as uniforms. They intended to be "the First Street Gang of the Information Super Data Highway." Official company communications were signed, "etoy, leaving reality behind." Of course, commercial dot-coms were leaving reality behind in their own fashion. The story of eToys is told just as fully in this book as that of etoy, and it is just as strange. eToys was one of the first companies that emerged from idealab!, a business that was going to produce businesses just like McDonald produced hamburgers. eToys was supposed to beat Toys-R-Us by making it easy to shop without the brats. In 1999, the all important Initial Public Offering of eToys stock was made, amid furious excitement built up over the previous months, but eToys was in big trouble. That didn't stop it from trying to crush the annoying etoy gang. Even after a judge granted an injunction to shut down etoy, etoy wasn't weren't going to give in, and netizens all over began a "Toywar" to "Save etoy now!" A year after doing all the bullying, eToys was bankrupt.

Wishart and Bochsler not only have written a fun and rather exciting tale full of interesting characters, but they have also given a capsule history of the internet. There are detours here to explain the origins of the Web itself, and how different coding standards were developed to tie all our computers together. The first search engines are here, and the mechanics of the organizations who are supposed to control web names. This is an amusing story, and the book will be an excellent reference for those in the future who want to understand what the beginning internet was like and what the dot-com boom-and-bust was all about.

part of the definitive internet history.......2003-02-15

In years to come when they're teaching the history of the internet in all its aspects at colleges this book will be one of a hand-full of books that will be essential reading.

There have been lots of "I was there" internet books - some early ones like "Burn Rate" were truly excellent accounts of life at the coal face but more recent titles such as "Dot.bomb" were dull reads that neither entertained nor informed. "Leaving Reality Behind" is different in that neither of the authors are telling their own story but rather reporting back on the events that helped define and shape the evolution of this internet thing. Both funny and intelligent this book stands out for the thoroughness of its research (in the rush to get them out many internet books have suffered from sloppy editing and factual inaccuracies) as is witnessed by its excellent bibliography - probably worth the cover price alone for anyone serious about understanding recent digital history.

Finally, in bringing together the European and American sides of the story there are deep insites offered in the differences and similarities that bind the two continents together - particularly pertinent at the moment.

Important only to the authors.......2003-02-11

"Leaving Reality Behind.." is a myopic and biased account of a subject that just isn't that interesting. Unless you were one of the eToys.com employees or one of the 'cutting-edge European artists' of etoy, the 'Toywar' was quite simply a non-event for the rest of the planet. In essence, the authors (who clearly are sided and likely involved with the etoy camp) are trying to dress up a relatively trivial legal dispute over a domain name that is now about three years old. Why is this interesting?? Throw another 'yet-another-dotcom-story' on the pile.

Super Funny and Compelling.......2003-02-04

As an MBA student and a former internet person, I can say with great authority that most business books are the driest, most soul-destroying texts on earth. This book, however, defies the odds and is truly compelling -- so much so that you can forget you're reading about a corporate legal battle and instead feel like you're following an Epic Drama of Good versus Evil.

Actually, that's not quite true. This book reads more like a comedy than anything (laugh-out-loud funny), yet it also intelligently examines the more serious issues behind this bizarre tussle between art and (e-)commerce in a way that has yet to be topped. It actually attempts to avoid taking sides as well, though you cannot help rooting for the artists in the end because they are just more charming.

A great and interesting read, and a must-read for anyone who had a pulse during the internet boom years.

The humor in the book comes in large part to the insane antics of the etoy crew, crazy Swiss conceptual techo performance artists who provide ample fodder for laughs throughout the book. Orange jumpsuits? Check. Mirrored sunglasses? Check. Shaved heads? Check? Earnest 'etoy offsite meetings' in random Eastern European motels? Check. Contrast them with the comparatively dopey Lenk and his team's inability to ship toys in time for Christmas, and the struggle comes to life. The best part is it's all true, and that you begin to understand that the etoy group were more than a bunch of merry pranksters; they were truly insane and ambitious, as most great artists tend to be. (And what they did was certainly a type of greatness in our current age; once set upon as innocents, they turned round and fought back!)

This book flows like a movie, a old-fashioned us-versus-them picture. Yet underneath the histrionics lie very serious issues which the authors explore with great diligence. The domain name system. The internet bubble. The arrogance of corporate America. The legal blow by blows. The spirit of hackerish subversion that governs the heart of the internet in almost pioneer fashion. There's a lot of very enlightening background information in this story, and it's treated with rigor.

So there you have it. Highly recommended. Although it's definitely worth reading for fun, they should also make this book mandatory reading in business schools, as a warning to arrogant hot-shot would-be entrepreneurs and to provide thoughtful, diligent insight into the genesis of the New Economy.

Book Description

Great ideas don't simply sell themselves. They have to be backed up by numbers--initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their right mind will give the go-ahead--or fork over any funding.

BY THE NUMBERS is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how to:

* Gather all the information, facts, and figures needed to win approval for their plan * Create a compelling business case tailored to best represent their idea * Make the numbers work for them, and more.

But that's not all. BY THE NUMBERS also advises readers on the "people" side of selling their idea--detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.

Customer Reviews:

How to sell your ideas?...This is one 'must-read' book!.......2002-03-06

Getting an idea or ideas out of your head is often not a difficult task. Most people can do it easily and fast too, even if they are put under time pressure. Sometimes, under time pressures, surprisingly many people can even come up with whacky and yet brilliant ideas.

However, idea generation or creativity for that matter, is only a small part of the whole equation. There is no dispute ideas come from individual minds, but innovation will only take place when you are able to promote or sell your idea or ideas to your or other people. It takes teams or a group of interested people to make your ideas to work i.e to make innovation to happen.

There are a lot of idea generation and/or creativity books out in the markeptplace, but very hard to find books touching on the promotion and selling of ideas. From my personal pursuit over the years, I have found only a small handful of good books in this genre.

I am very glad to have found this one book. The four authors are well qualified, as all of them are business communication professionals.

As the authors contend: "There are three phases in getting an idea off the ground:

1. Get an idea...and sell it!
2. Develop the idea..and sell it!
3. Move the idea to market...and really sell it!"

This book describes, in a step-by-step process, the strategic and tactical elements of the promotion and selling proposition, as follows:

- research your ideas from all standpoints;
- develop a compehensive plan;
- build a support network;
- develop a winning presentation;
- prepare to present;
- deliver your winning case;
- celebrate;

I am very impressed by this book partly because the authors took a comprehensive, broad-based approach to the subject at hand. They wrote it in the context of both organisational and personal perspectives. In the process, the authors covered every conceivable angle of promoting and selling your idea or ideas - from understanding your organisation, educating yourself right through building your case, gaining allies, assessing your audience, and all the way to designing and preparing your case and presenting your information/ideas.

The chapter pertaining to 'Building a Business Case' is a gem to read and follow. This is a very important area to note in promoting and selling your idea. Oftentimes, people get carried away by their whacky ideas and they forget that the numbers or bottom-line are also important considerations, especially when you want to get support. This chapter will help you to refine your presentation of numbers.

I also enjoy the authors' writing style - concise, crisp and succinct. All key learning points are also captured at the end of each chapter. These make reading and review much easier for the reader.

So, if you want to learn how to promote and sell your idea or ideas, this is a 'must-read' book!

Average customer rating:
By the Numbers: Using Facts and Figures to Get Your Projects, Plans, and Ideas Approved
Joseph McLeary
Manufacturer: amacom
ProductGroup: Book
Binding: Hardcover

Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books
ASIN: 0814425518

Average customer rating:

Great for Resources included- otherwise mostly elementary.

wealth of info

Caddy no more!

FabJob Guide to Become a Professional Golfer (FabJob Guides)
Linda Parker
Manufacturer: FabJob.com
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books
Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
General | Golf | Sports | Subjects | Books
General | Sports | Subjects | Books
General | Health, Mind & Body | Subjects | Books
Similar Items:

Q School Confidential: Inside Golf's Cruelest Tournament

The 8 Traits Of Champion Golfers: How To Develop The Mental Game Of A Pro

Fine Green Line: My Year of Golf Adventure on the Pro-Golf Mini-Tours

Golf's Mental Hazards: Overcome Them and Put an End to the Self-Destructive Round

Golf Digest's Ultimate Drill Book: Over 120 Drills That Are Guaranteed to Improve Every Aspect of Your Game and Lower Your Handicap

ASIN: 1894638476

Book Description

Professional golfers have the opportunity to play a game they love and to earn big money doing it. Hundreds of players win more than $100,000 every playing season, and opportunities to compete are incredible for male and female golfers of all ages.

In this FabJob® book the reader will discover why it is never too soon - or too late - to get started, how to develop the physical and mental traits of successful pro golfers, the lifestyle of a pro golfer, the best golf schools and top instructors, how to learn the rules of golf, how to find the best golf clubs, and more.

Detailed information is provided about playing on the Major Tours including the PGA, Champions, Nationwide, and LPGA, including how to enter the tours, the many different ways to qualify, the best ways for beginners to break in, and what the reader needs to know about National Qualifying Tournaments.

The reader will also learn how to get an agent and find sponsors. Also included are additional opportunities to make money playing golf through mini tours or developmental tours, international tours, and other careers in the golf industry.

This unique book includes insider tips from players, instructors, tournament officials, and equipment designers. The guide is fact-filled, and rich with stories and perspectives you can only get if you are allowed within the inner circles of the game.

The book includes a bonus CD-ROM.

Customer Reviews:

Great for Resources included- otherwise mostly elementary........2005-07-21

This book would be great for a 9th or 10th grader and their parents thinking about getting serious about the game. I liked the fact that there is alot of contact information for the different tours, angencies, teachers, etc. Having all of that information in one place is really helpful. The book never talked about something very important to me and to most golf lovers who were not born into privelage: How can you make it in this sport if you are 29 yrs old without money, but a ton of raw talent and passion for the game? I'm not sure there's much hope, honestly. The book talks matter of factly like this is like any other profession you might choose. Again, great for a promising high schooler with some financial backing, not good for a husband and father pushing 30 and running his own fledgling business.

wealth of info.......2003-10-11

I am a player, not exactly a booknut, but I really liked this book. Lots of good info., some really interesting "insider" kind of stories. I think a lot of golfers would find this to be a good read and golf coaches ought to put this book in the hands of all their young players. Real practical stuff.

Caddy no more!.......2003-07-25

This book is incredible! It is an amazing strategy for success and has really improved the way I look at the game as a whole. You can spend your whole life hanging around clubhouses and never gather this kind of valuable information. I highly recommend it to anyone who is even considering a career in professional golf.

FabJob Guide to Become a Professional Golfer

Average customer rating:

Young or Old, It's Never Too late!

FabJob Guide to Become a Professional Golfer
Linda Parker
ProductGroup: Book
Binding: CD-ROM
ASIN: 1894638298

Product Description

Get Paid to Play Golf Professional golf gives you the opportunity to play a game you love, to earn big money doing it, and to possibly write your name in the pages of golfing history. As a professional golfer your place of business will be the golf course and the practice range. You won't be stuck behind a desk or in an office cubicle, and your job description - well, you get to write that yourself. You will share the game with other players who love it as well. As you travel from tournament to tournament, your competitors will become your friends. Together you will see the world and share a game with a legendary heritage. As the prize winnings printed in the sports pages show, you can quite possibly become a millionaire or multi-millionaire along the way. From tournament winnings alone, hundreds of players win more than $100,000 every playing season. Many add a lot more to their earnings by endorsing golf products. Golf will give you the opportunity to play professionally for more years than any other sport. Long after you have stopped competing, you will enjoy spending time golfing for the sunshine, the exercise and the pleasure of seeing that little white ball drop in the hole again. But perhaps the single greatest reward of the game is that every round begins with a new scorecard. Each time you walk onto the course, you play with the prospect that it is your day to be a champion. With all the benefits of this career, it is clear why professional golfers say: "Play golf for a living and never work a day in your life."

Customer Reviews:

Young or Old, It's Never Too late!.......2007-05-01

This guide takes an in-depth look at the different pathways that can be followed to professional golf success.

Chapter 2, GETTING READY, covers important preliminary steps to prepare you for becoming a professional golfer. You will discover that it is never too soon -- or too late -- to get started. You will find the best resources for improving your skills and learning to play golf, get advice on choosing your clubs and other equipment, and gain an understanding of how the professional golf industry operates.

Chapter 3 focuses on PLAYING THE MAJOR TOURS. This chapter tells you what is required to compete on the major professional tours -- PGA, Nationwide, Champions and LPGA. You will learn about the prize money, who gets to play, and how beginners can break in by doing well at a National Qualifying Tournament (also known as "Q School"). You will learn what goes on behind the scenes during tournament weeks.

Chapter 4, OTHER OPPORTUNITIES, provides information about things you can do while working your way to the top. In this chapter you will learn about developmental tours, international tours, and part-time professional golf. This chapter also shows you options for being part of the world of professional golf through related careers and internships.

Finally, Chapter 5 offers helpful advice on YOUR TEAM. You will discover how to get an agent and sponsors. You will also learn about other team members including your caddie, swing coach, fitness trainer, and sports psychologist. And throughout the guide you will find the stories of ACTUAL PLAYERS, their struggles, their successes, and INSIDER TIPS that most of them had to learn the hard way.

THIS COMPREHENSIVE BOOK EXPLAINS ALL THE THINGS YOUR FATHER WOULD HAVE TOLD YOU, IF ONLY HE HAD BEEN A MEMBER OF THE PGA TOUR.

Book Description

Renting Your First Apartment provides practical, biblically rooted advice on the financial aspects of moving away from home.

Customer Reviews:

Religious Book Masquerading as Rental Advice.......2007-03-17

I thought this book would give me guidance with regards to finding the right apartment, things to look for when visiting the apartment, reading leases, negotiating leases and calculating rent and expenses.

What this book did do was calculate a budget while factoring a tithe to the church, mention the importance of finding an apartment reasonably close to the church and/or church activities. So, if you want "bible," "God" or "Jesus" specifically named in your lease, or you plan on renting from your Pastor/Church Elder please feel free to read this book.

If you want real-world advice on renting an apartment, don't bother with this 50-page pamphlet. Try "The Savvy Renter's Kit" by Ed Sacks, instead.

Great Book!.......2003-07-22

This book is wonderful for first time renters and you will be blessed by the spiritual insights also. Another great Larry Burkett book!

Misleading.......2003-03-18

I thought this would be a brief guide to the US renatl market, instead it turned out to be religious propaganda with little if any value as a guide to renting.

Save a tree (well a twig - since it is a pretty small book) and buy an alternative book.

Book Description

It's Not Magic is a two-part story of how a small, struggling manufacturing supplier, Magic Inc., transformed itself into a leading manufacturer of springs and stampings. First, is the historical account of a group of people who faced the realities of the current and coming business world head on---not only did they survive---they thrived and increased sales from four million dollars annually to sixty million annually. Second, Klein and Zawacki share the processes and programs they used to stabilize Magic, Inc. in The Magic Workbook, designed for students and professionals alike. They include the charts, lists, questionnaires, and programs that will be of practical use to others seeking to economically re-energize a company.

Customer Reviews:

Must Read for Anyone in Production.......1999-06-15

"It's not Magic" is a must read for anyone involved in constantly seeking improvement. The efficient mix of production techniques and management philosophy is needed to be successful in an increasingly competitive workplace. As anyone who has ever been on or around a production line knows the ultimate goal has to be seeking better methods to complete the work. It's very refreshing to see a real life example of how production and philosophy can work so well together. I look forward to the next publication by Klein and Zawacki.

THEORY CLOAKED IN REALITY!.......1999-04-27

It is refreshing to hear from a professor who has his feet on the ground. The easy stile of writing is very appealable, and the dialog flows easily while devulging the enjoyable relationship of owner, supervisors, line employees and Keen, the professor/consultant. All participate together in the rebirth of a small manufacturing company. All this takes place while decades'old organizational certainties meet with, blend, and in some cases are replaced by new discoveries. The author demonstrates that "salesmanship" is a key ingredient in effecting in-house change. A must read for anyone seeking to improve the bottom line. -- Rodger Faherty

An excellent tool for manufacturing companies !.......1999-04-07

As vice president for plant operations at a medium scale manufacturing plant in Saint Louis I have searched for an approach to improve the plant's productivity for many years. "It's Not Magic" has given me the tools to approach my problems differently. I have found the book's methods of management applicable to my manufacturing plant. Although I have only been able to test them out on a small scale, I look forward to being able to implement them plant wide. Kudos to Klein and Zawacki for hitting the nail on the head !

A must read for all involved in continuous improvement........1999-04-06

It's Not Magic should be read by everyone involved in organizational change and improvement. It examines not only the need to change systems and structures but recognizes that success also requires the ability to bring about change in the organization's culture and way of thinking. In an easy to read and interesting format, Klein and Zawacki focus on a few fundamental concepts and illustrate how they actually applied these throughout an organization. The insights gained from their experiences are invaluable. Reading this book will motivate you to modify your outlook and organizational systems in order to transform your company into a world-class organization.

An excellent starting point for manufacturing management........1999-03-26

The book follows a small company as it starts down the road of modern management. The book is a fast read, and is similar to The Goal in style. In it the problems faced and the resources available reflect the real world of small to mid-size manufacturing. The key benefit to the reader is the blending of academic theory with shop floor reality. I enjoyed the book and learned some new ideas from it. More importantly, it also showed how to start putting those ideas into action.

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