Recapturing the Spirit of Enterprise

Customer Reviews:

Intoxicating and simply one of the best.......2004-05-20

I absolutely agree with the surprise of the previous reviewer.
I bought this from amazon.com in the mid-nineties and there were rave reviews even then. Maybe they were removed, somehow.

George Gilder, for all his wrong predictions and over enthusiastic boom time prophesies, really shines with this one.
He is such a good analyst and narrator of past events and their lessons - maybe he should keep there and not try to predict the future.

On the dullest of days, this book can uplift your spirits and infuse a feeling of positivity and optimism that I can hardly describe. The last chapter (Dynamics of Entrepreneurship) alone is worth ten times the weight of the book in gold. If you have ever attempted to create any type of change in the society around you (including starting a business), this book will bless you with a self-awareness and sense of destiny that you will cherish for a long, long time.

It is 12 years since the book has been out, I think it is time for George Gilder to write another update. This time with the heroic entrepreneurial stories from emerging markets like Taiwan, Korea, China and India.

Possibly Gilder's best.......2000-12-07

If you're a George Gilder enthusiast and have not yet read the Spirit of Enterprise, then you'll want to do so. If you've never read Gilder and would like an introduction, likewise, this is the book to try. I've read several though not all of Gilder's books, and "Spirit of Enterprise" entralled and educated me, even more than Gilder's other great books. While I enjoyed "Wealth and Poverty" and Gilder's writings on technology, this book, which is about entrepreneuers and their inestimable value in our society, is simultaneously less demanding on the reader, and more engrossing. Read about an Idaho lad who went contrarian, took risk, worked his tail off, revolutionized commercial agriculture, and then, incredibly, seeded one of America's best technology companies. Gilder's enjoyment of such tales is palpable. His explanation of their relevance is erudite. The book is a pleasure, one of the best I've ever read.

Recapturing the Human Element in Economics.......2000-10-06

First off, I'm shocked that no one has yet reviewed this book here. For those Gilder fans out there you know George's inimitable style of erudite and hip prose. He doesn't disappoint in this volume. So what's it about? It's about the determination of individuals to succeed. It's about people who fail, and fail and fail again but don't give up. Some of the stories he tells are almost beyond belief. The story of the Canadian geologist (I don't remember the name--it's been 21/2 yrs since I read it) frankly inspired me. The chapter on Cuban immigrants to Miami should, if there was any justice, be anthologized widely. The story of the founding of the Honda Corporation stunned me. Gilder's book made me take a hard look at my assumptions about what causes success in the business world.

Average customer rating:
Managing to Achieve Multiple Goals: The Case of the Big Bang Financial System Reform in Japan
Christopher Weare , and Eugene Smolensky
Manufacturer: Institute of Governmental Studies Press Unive
ProductGroup: Book
Binding: Paperback

Money & Monetary Policy | Economics | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
General | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
ASIN: 0877723869

Average customer rating:
Managing to achieve multiple goals: The case of the big bang financial system reforms in Japan (Working paper)
Christopher Weare
Manufacturer: Graduate School of Public Policy, University of California
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006QXMEO

Book Description

This book will have case studies directed to intermediate, advanced and professional Flash developers. It is assumed that all readers are familiar with Flash and how to use its tool sets. The advanced case study will mention additional web technologies such as ASP, JavaScript and SQL Server but these technologies will not necessarily need to be fully understood by the reader. The other technologies that are used in the book will not be explained in tutorial manner, instead they are mentioned in order to show how they were used to supplement and extend the capabilities of Flash. The goal of the case studies is not to provide copy and paste code or timelines but to reveal the process to the reader so they can elevate their projects to the same.

Download Description

Customer Reviews:

Missing Source Code :(.......2001-12-27

This is a Flash book that focuses on specific projects the author has been involved in. There are only six such projects covered. They include,
- a product demo
- an interactive holiday card
- two web sites done in Flash
- LEGO game
- Furniture.com's Room Planner

Even though the book promises source code on the CD, the Room Planner project relies heavily on ASP/database backend and they DO NOT include this code. The result is that the Flash source included for Room Planner will not work.

When someone from our firm asked the author about this he replied that his former employer owns that code and would not allow it to be published.

You can still learn from the Flash source code but its value is a whole lot less because you cannot see the application working. And, given that Furniture.com is now out of business you cannot see the application in action there either!

Our main reason for this review is to simply alert others BEFORE they buy this book about the missing source code. If this is not an issue for you this book may benefit you. In our case, we purchased the book to learn from the Room Planner source code so the book has little value to us.

Excellent business reference.......2001-08-27

Breaking the mold of the how-to and step-by-step approach this book looks at the business side of building a succesful Flash project. It's refreshing to hear why decisions were made, because of budget limitations, difficult clients or looming deadlines. This book is an excellent read, is well written and offers a realistic look at the many challenges Flash developers face besides the technology. An excellent addition to my library!

Book Description

Describes a variety of concepts and actions designed to keep the video group in tune with the corporation.

Corporate and Organizational Video (McGraw-Hill Series in Mass Communication)

Average customer rating:

Corporate and Organizational Video (McGraw-Hill Series in Mass Communication)
Alan R. Richardson
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback
ASIN: B000OFYJKI

Book Description

Features nine practical assessment devices designed to determine a young job seeker's psychological and logistical readiness concerning the steps needed in searching for employment. Each chapter begins with a quiz, followed by typical questions, action steps and helpful resources. Coverage includes job search survival, career vocabulary, interviewing, how to study for and pass job search finals using time-tested techniques. Contains sample resumes, phone scripts and correspondence.

Customer Reviews:

Best resource for recent college grads!.......2002-08-08

This book was used in a class my senior year of college. It proved to be very helpful, and even now 6 years and 3 jobs later I still find myself using it as a guide. I'm not sure if it's been updated since 1996, so it may be missing some of the web and email tips, but it's still the best solid advice I've seen in all my searching for job books.

Book Description

When it comes to money, every parent needs a game plan. Dr. Judith Briles' Smart Money Moves for Kids is designed for teaching kids from 3 to young adult about the value and use of money. It is laid out in 5 parts: The Game Book for Parent; Kids--From Preschoolers to Preteens; The Teen Years; The Adult Rises; and The Internet. Packed with games, quizzes, the stock market, collecting, buying cars, even planning a wedding, the author makes the money maze easier. It covers ALL aspects of money management including allowances, saving, spending, developing the entrepreneurial spirit, getting a job, using credit, leaving the nest and much, much more. Smart Money Moves for Kids is an excellent, and very readable, resource for all parents (and grandparents!) who want their kids to have money savvy.

Customer Reviews:

Got Kids? Get this Book!.......2001-11-06

I bought this book in Albuquerque after I heard the author speak at a conference. My only regret is that I didn't have it 10 years ago--it's terrific, covers an incredible variety of issues. I really appreciated the section on how to talk to my kids about money.

2001 CIPA Award Winner.......2001-11-06

Smart Money Moves for Kids won first place for Parenting and Self-Improvement from CIPA--the Colorado Independent Publishers Association.

The Perfect Money Primer for Parenting.......2000-03-06

I heard the author speak at a conference in CA--everything she said was highly practical and useable in today's parenting demands. I wish I had had it when I was raising my own kids. I bought the book for my daughter.

The Perfect Money Primer for Parenting.......2000-03-06

A superb parenting guide for teaching the value of money........2000-03-05

One of the principle tasks of successfully parenting children is to teach them the proper value and use of money. Judith Briles' Smart Money Moves For Kids is laid out in five consecutive parts: The Game Book for Parents; Kids - From Preschoolers to Preteens; The Teen Years; The Adult Rises; The Internet. Packed with quizzes, games and charts to make learning about money easier, the text is easy-to-understand at all levels and provides a dependable and comprehensive guide for parents. Smart Money Moves For Kids covers all aspects of money management including allowances, saving money, developing an entrepreneurial spirit, the first real job, credit, and much, much more. Smart Money Moves For Kids is a "must" for all parents concerned with preparing their children to one day thrive and prosper in the real world as adults.

Book Description

Over 30 books covering individual states!

How to Incorporate and Start a Business in... covers every essential topic you need to understand to start a business right. Protect yourself and your business with expert knowledge provided in this book. The easy-to-follow steps and worksheets guide you through every aspect of incorporation and starting your own business. This book discusses in detail:

Selecting an operating entity-which one is best for you? Learn the pros and cons of each type:
Sole proprietorships
Partnership-general and limited
"S" corporations
Limited Liability Companies (LLCs)
Limited Liability Partnerships (LLPs)

The five necessary steps to incorporation-five essential moves you must know and follow:
Choose a name: learn the legal ramifications of this simple step
Prepare the Articles of Incorporation
Write the bylaws
Hold the organizational meeting
Issue the stock

Raising Capital-Avoid costly mistakes and financing pitfalls that leave other business owners behind:
Identify potential investors
Sell stocks, notes, bonds, or convertibles
Borrow money from banks, credit unions, and venture capital firms

Dealing with the law-Legal issues always come up, so be prepared:
Learn how to arm yourself with knowledge
Handle disputes
Tips to keep you out of court

Preparing Contracts and Leases-Learn the tricks of the trade to save you time and money:
Identify the essential elements
Master unique aspects of your business
Negotiate a lease for maximum benefit, minimum risk

Understanding copyrights, trademarks, and patents-How does this apply to you?
Learn how to copyright material
Identify the key elements of a trademark
Navigate the patent process

Mastering your taxes-Save money by following advice outlined in this chapter:
Choose an accounting method
Keep accurate records
Learn what you can deduct, and what you can't

How to Incorporate and Start a Business in... will also each you how to hire the best employees, extend credit to your customer, acquire the proper insurance for your business, and maximize corporate and executive benefits.

Don't be left out in the cold! How to Incorporate and Start a Business in... How to Incorporate and Start a Business in... will guide you past common snares and pitfalls that hamper the efforts of many new business owners. This book contains dozens of profit strategies engineered to maximize your profit and prevent common mistakes. Plus, this book outlines specific laws and procedures you need to be aware of to do business in your state. It's specifically designed for you. How to Incorporate and Start a Business in... is easy to read, informative, and will save your business both time and money. Use its expert advice to get you started and keep you business on the path to success!

Book Description

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.

The Market Research Toolbox examines six traditional market research techniques:
• secondary research • customer visits
• focus groups • surveys
• choice modeling • experimentation

Author Edward F. McQuarrie describes how each technique works, along with its costs, uses, tips for success, and when and how to use certain techniques, as well as precautions to take while using them.

New to the Second Edition:

Includes new chapters on questionnaire design, sampling procedures, and data analysis to ease students into developing their own market research
Expands the discussion of how to determine needed market research via analysis of the underlying decision problem
Contains updated suggestions for additional reading to provide students with the most up-to-date resources on market research
Provides an Instructors Resource CD containing PowerPoint slides, case questions, teaching notes, and a sample syllabus

The Market Research Toolbox is a valuable textbook for a variety of advanced undergraduate and graduate business courses such as Marketing Research, Marketing Management, Customer Service, Industrial Marketing, Sales Management, Consumer Behavior, and Product Development. It will also be of particular interest to product managers, research & development managers, program managers, engineers, quality professionals, and executives responsible for developing business strategies.

Customer Reviews:

An essential entry-level guide to marketing research.......2006-10-15

"If you intend to execute a particular market research project yourself, you will certainly need to read more than this book - for the sake of brevity, this book won't go into a great deal of depth on any single technique, but will merely open the toolbox and explain its contents and application," states author Edward F. McQuarrie, who clearly sums up the purpose of this book in the preface.

This book gives a clear overview of different types of market research (secondary research, customer visits, focus groups, survey research, choice modeling, and experimentation), as well as related topics such as questionnaire design, probability sampling and data analysis. The units end with clear "Do's and Don'ts,' as well as very helpful lists of suggested readings for those interested in learning more about a particular area of research.

While I found this book extremely informative, I personally would have liked a few more examples to clearly illustrate some of the points. In any case, I recommend this book to marketers, who want to learn more about the benefits and limitations of marketing research techniques.

Very Good Entry Level Overview.......2006-03-21

For beginners in marketing research, this book will give you a strong understanding of the basic approaches and the relative values of different strategies.

The best value this book should provide are to people who believe that their business is doing market research by interviewing a few customers or conducting an occasional study. This book will clearly articulate the value and the errors that limited study can offer your business or group.

Especially valuable to Product Managers, Sales People, and their managers.

Marketing.......2005-10-24

Great book for research for the non-marketing professional trying to learn more about those specific skills.

Good, but EXPENSIVE !.......2003-10-23

Well, this book covers all the essentials to conducting marketing research, or at least to understanding how it is conducted! I would have given it a fourth star if the price tag had been lower.

Remarkable and perfectly titled.......2001-09-10

If you're dipping your toes into the waters of market research, you need this book. Its title is perfect: This really *is* a toolbox, written concisely for beginners.

I bought this book when my boss assigned me a market research task that could determine company direction. He gave me the task because of my past work with surveys and usability testing. I wasn't comfortable flying by the seat of my pants on this one -- determining company direction isn't the same as determining what people didn't like about a Help system you created or determining what does and doesn't work well in a computer program's user interface.

So I bought this book, and I'm glad I did. McQuarrie minced no words in explaining what market research is and what market research can and can't do for you. He next helped me determine the real goal for my research, and showed me what market-research tools are best suited for achieving that goal. He even told me what tools *not* to use. He did all this in the first 35 pages. The rest of the book describes the tools in the box. I only read the chapters about the tools relevant to my task. Within two hours, I had learned exactly what I needed to know for success -- no more, and no less.

I especially appreciate McQuarrie's writing style, which Strunk and White would call "vigorous." He packs a lot of information into very few words.

Take note: McQuarrie explains that his book will help you determine what tools you should use and tell you the basics of using the tool. However, he cautions that you should hire specialists to actually use the tools, because there is a lot of specialized knowledge behind successfully using each one. If you're determined to use these tools yourself, McQuarrie tells you what other books to read to get started.

Average customer rating:
The Market Research Toolbox: A Concise Guide for Beginners. (book reviews): An article from: Mid-Atlantic Journal of Business
Peter Schneider
Manufacturer: Stillman School of Business
ProductGroup: Book
Binding: Digital
ASIN: B00096Q5W2
Release Date: 2005-07-28

Book Description

This digital document is an article from Mid-Atlantic Journal of Business, published by Stillman School of Business on December 1, 1996. The length of the article is 463 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Market Research Toolbox: A Concise Guide for Beginners. (book reviews)
Author: Peter Schneider
Publication: Mid-Atlantic Journal of Business (Refereed)
Date: December 1, 1996
Publisher: Stillman School of Business
Volume: v32 Issue: n3 Page: p242(2)

Article Type: Book Review

Distributed by Thomson Gale

Average customer rating:
Privatisation in Indian Industry: Conceptual Issue, Problems, Applications, Perspectives and Countries' Experiences

Manufacturer: Spellbound Pubns Pvt Ltd
ProductGroup: Book
Binding: Hardcover

International | Economics | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
ASIN: 8176000345

Average customer rating:
Bryansk Oblast Investment & Business Guide (Russian Regional Investment & Business Guides)
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Library Binding
ASIN: 0739729594

Book Description

This investment and business guide contains basic information on economy, business & investment climate and opportunities in the region, as well as information on selected export-import, business and investment opportunities, including, export-import, industrial development, banking & finance, government and business contacts. The guide also provides listing and contact information for major industrial, trade, service and other companies in the region, as well as information on selected export-import, business and investment opportunities.

Bryansk Oblast Regional Investment and Business Guide (World Investment and Business Guide Library)

Average customer rating:

Bryansk Oblast Regional Investment and Business Guide (World Investment and Business Guide Library)

Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books
ASIN: 0739790595

Books:

Books Index

Books Home

Recommended Books