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Econ 101 1 2
Elaine Schwartz Manufacturer: Harper Perennial ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0380775328 |
Customer Reviews:
Pretty Good.......1999-05-31
Wow! What a way to learn economics!.......1996-05-26
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Winning the Money Game: No-Nonsense Answers for You and Your Money
Tama McAleese Manufacturer: Summit Publishing Group ProductGroup: Book Binding: Paperback ASIN: 1889692166 |
Book Description
This book is written by a nationally known consumer advocate and highly credentialed financial planner. Tama educates in a no-nonsense but entertaining manner, and in the same language you learned in high school. She guides confused and concerned readers past the myths, quick-fixes and schemes to sound advice about insurance, saving, investing, real estate and much more. Tama has been featured in The Wall Street Journal, Cosmopolitan, Your Money and Working Woman. Tama has been seen on CNN, CNBC, and PBS. Her prior books have been best-sellers.Customer Reviews:
This book is easy to follow and use. And, it works!.......1999-04-03
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Selling Online: How to Develop a Successful E-Commerce Business in Canada
Jim Carroll , and Rick Broadhead Manufacturer: CDG Books Canada ProductGroup: Book Binding: Paperback ASIN: 0771576439 |
Book Description
Written by two of Canada's foremost Internet experts, Selling Online takes the reader through the entire process covering online shopping, customer service issues, business planning, selecting an e-biz platform, changing consumer behaviour and the nuts and bolts of SET and SSL. This book is a trusted resource that will guide merchants step-by-step, through the e-commerce maze.Customer Reviews:
No technical details, bias suggestions, too much text.......2000-02-05
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Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out
Lynda C. Falkenstein Manufacturer: Niche Press (OR) ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0962574724 |
Amazon.com
In today's ultra-competitive commercial climate, the businesses that truly succeed are the businesses that really stand out. Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, is author and consultant Dr. Lynda Falkenstein's blueprint for differentiating a product or service from the competition and then parlaying its unique position into long-term success. The practical nine-step guide includes plenty of actual examples along with numerous exercises and worksheets.Book Description
Every company and individual is aware, often painfully, of how crowded and competitive their field of business has become. It's not enough to be just the first nor even the best: no single company can own a good idea for too long because eventually someone else will find out that they, too, can make money by offering the same thing. Now everyone from one-person business-owners to heads of Fortune 500 companies are asking themselves, "How can I continue to stand out from the competition in the midst of all this change?"In this completely updated, newest edition of her internationally acclaimed book, Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, Dr. Lynda C. Falkenstein has provided an answer for anyone who has something to sell. Dr. Falkenstein explains the theory and strategies of nichecrafting, and why, in a climate of razor sharp competition, the pursuit of excellence is simply not enough. The only goal worth pursuing is making yourself and your product perceived as special.
Nichecraft, however, is more than just a description of yet another theory on how to build a successful business: it is a step-by-step practical guide to putting into practice what Falkenstein preaches. Nichecraft transcends its field, just as she teaches the reader to do, by offering far more than a summary of nichecrafting and showing examples of how others have successfully put her strategy to use. She provides a simple-to-follow, nine-step blueprint for identifying and developing a niche and using it to sell your product or service. The hands-on approach is emphasized with worksheets and exercises to help readers develop their nichecrafting abilities.
While incorporating the best of her first edition, this millennium edition Nichecraft includes an entirely new chapter titled "Making Your Niche Rich on the Net." Here Dr. Falkenstein offers even more practical tips how to use the internet as a strategic tool in defining and making a lucrative niche.
Customer Reviews:
One for the shelf of consultants & business owners alike!.......2004-09-11
Smug rather than supportive.......2003-06-08
One for the shelf of consultants & business owners alike!.......2001-09-04
Brilliant. Loved it. Ordered copies for the whole company........2001-03-22
Please, do NOT buy this book........2001-02-07
If you can get past the poor writing, you will find it bereft of substance. The book reads like a 3AM infomercial: full of excitement, buzzwords, and promises but offering little help. The examples contain no real insight, the myriad steps are repetitious, contradictory, and are often so poorly written I cannot decipher them after three readings. Several of the graphics only serve to further confuse the text.
We are all looking for books that can help us make sense of marketing. This is not one of them. I beg you to spare yourself this waste of time. I rate this book 1 Star because it is the lowest rating available.
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Letter Perfect: How to Write Business Letters That Work
Fred Nauheim Manufacturer: Van Nostrand Reinhold Company ProductGroup: Book Binding: Hardcover ASIN: 0442880219 |
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Deloitte Consulting, 2006 Edition: WetFeet Insider Guide
WetFeet Manufacturer: WetFeet, Inc. ProductGroup: Book Binding: Paperback ASIN: 1582075190 |
Book Description
Deloitte Consulting is the world'ss third-largest consulting firm. Readers of this WetFeet Insider Guide will learn about Deloitte'ss current hiring plans; how the firm is organized; average starting salaries; about a typical workday for an analyst and a senior consultant; about the laid-back culture; what employees loveand hateabout the firm; about the recruiting process; and interview tips from Deloitte insiders.Download Description
Humane, balanced, and an enjoyable place to work, Deloitte Consulting represents the gentler side of management and technology consulting according to the insiders who work there. But this softer reputation is not gained at the expense of prestige--Deloitte ranks as the third-largest consulting firm in the world, boosting particular strength in operations consulting, strategic planning, financial management, and productivity, along with a wide range of general management and IT consulting services. So, if you want to work with the best consultants and corporations in the world, while still maintaining some semblance of a personal life as well, Deloitte may be the place for you.
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Deloitte Consulting (WetFeet Insider Guide)
WetFeet Manufacturer: WetFeet, Inc. ProductGroup: Book Binding: Paperback ASIN: 158207626X |
Product Description
Humane, balanced, and an enjoyable place to work, Deloitte Consulting represents the gentler side of management and technology consulting according to the insiders who work there. But this softer reputation is not gained at the expense of prestigeDeloitte ranks as the third-largest consulting firm in the world, boasting particular strength in operations consulting, strategic planning, financial management, and productivity, along with a wide range of general management and IT consulting services. So, if you want to work with the best consultants and corporations in the world, while still maintaining some semblance of a personal life as well, Deloitte may be the place for you.
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Deloitte Consulting, 2005 Edition: WetFeet Insider Guide (Wetfeet Insider Guide)
WetFeet Manufacturer: WetFeet, Inc. ProductGroup: Book Binding: Paperback ASIN: 1582074453 |
Book Description
Deloitte Consulting is the world'ss third-largest consulting firm. Readers of this WetFeet Insider Guide will learn about Deloitte'ss current hiring plans; how the firm is organized; average starting salaries; about a typical workday for an analyst and a senior consultant; about the laid-back culture; what employees love--and hate--about the firm; about the recruiting process; and interview tips from Deloitte insiders. BUS075000
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Deloitte Consulting: The WetFeet.com Insider Guide (Wetfoot.Com Insider Guide)
Wetfeet. Com Manufacturer: Wetfeet.Com ProductGroup: Book Binding: Paperback ASIN: 1582070326 |
Book Description
Do you want to know what a job in this industry is really like-and do you want to know it quickly? WetFeet has the best research (and writing) team in the business. WetFeet guides are the industry standard--based on thousands of insider interviews and written with humor and skill, our materials are recognized by candidates and companies alike as the insider guide of choice.What's the story behind this company that decided to split its consulting unit from its accounting practice (a la Andersen Consulting)? WetFeet.com is here to tell you with our exclusive Deloitte &Touche Consulting Group Company Insider.
In the WetFeet.com Insider Guide on Deloitte &Touche Consulting Group, our insiders tell you about life inside the premier Big Six consulting firm. You'll be ready to ace your interviews after reading your WetFeet Insider! You'll learn answers to all of the following questions: * Where does a Deloitte Consulting consultant feel most comfortable? * How does Deloitte Consulting stack up against its management consulting industry competitors? * How many new MBAs and undergrads is Deloitte Consulting planning to hire in 1998-99? * What is the average starting salary for an MBA at Deloitte Consulting? * An undergrad? * What are some examples of projects that Deloitte Consulting consultants work on? * What's a Hobby Club? * What tips do Deloitte Consulting insiders offer to help you ace your interviews? * How is Deloitte Consulting trying to better manage quality of life?
Download Description
What's the story behind Deloitte Consulting changing its name to Braxton? What does it signify for a company that ranks as one of the largest consulting firms, serving more than one-third of the Fortune Global 500 with 12,000 consultants in 33 countries? WetFeet is here to tell you with our exclusive Insider Guide. Our insiders tell you about life inside the firm. You'll learn answers to all of the following questions: Where does a Braxton consultant feel most comfortable? How does Braxton stack up against its management consulting industry competitors? What kind of projects do Braxton consultants work on? What tips do Braxton insiders offer to help you ace your interviews? How is Braxton trying to better manage quality of life?Customer Reviews:
Great Interview Prep.......2003-04-11
cutting through the ..........2003-03-07
fairly useful.......2001-11-07
Mind of the strategist.......2000-03-30
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21 Days to Financial Freedom
Dan Benson Manufacturer: Zondervan Publishing Company ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0310217512 |
Book Description
Benson, a former financial planner, proposes a 21 day plan to free the reader from financial worries and build the habits of buying wisely, saving smartly, and avoiding debt continually.Customer Reviews:
Readable, Concise, and Effective.......1999-01-22
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21 Days to Financial Freedom: A Proven Plan for Beginning New Habits
Dan Benson Manufacturer: Zondervan Publishing Company ProductGroup: Book Binding: Paperback ASIN: B000OT2RTY |
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The Environment in Corporate Management: New Directions and Economic Insights
Jean-Baptiste Lesourd , and Steven G. M. Schilizzi Manufacturer: Edward Elgar Publishing ProductGroup: Book Binding: Hardcover ASIN: 1858989167 |
Book Description
`What is needed . . . is a cool, detached look at environmental and social responsibility in the context of the firm . . . and which utilises the formidable insights that come from the dramatic developments in economics in the last few decades. This is why I welcome Jean-Baptiste Lesourd and Steven Schilizzi's book. It takes the viewpoint of the firm and brings it to bear on the various issues and the general findings of the theories of industrial organisation and microeconomics. This volume is not littered with maths and formal proofs, rather the intuition and results from that thinking have been turned into practical observation and recommendation.'- From the foreword by David Pearce, OBE, CSERGE, University College London and University of East Anglia, UK
This book asks an important question of how management of the environment may benefit firms. The authors take an objective, neutral perspective on the extent to which environmental issues should, or should not, be addressed within the management of business corporations.
The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organization analysis to provide an ordered and consistent picture. The analysis is couched within stakeholder theory, which determines how costs and benefits are defined for the firm. Utilizing the most recent information, the book also focuses on the underlying long-term trends. Actual examples and case studies illustrate the discussions. The authors conclude by highlighting the inevitable need to link environment and finance for better stakeholder relationships and business performance.
This unique book is written clearly and accessibly, but with a firm grounding in academia to challenge scholars and researchers in areas including: environmental studies, business, economics and finance. Practitioners will also find the book of great interest.
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Selling to a Segmented Market
Chester Swenson Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback ASIN: 0844234591 |
Book Description
Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach. Author Chester Swenson profiles the major and emerging consumer segments, among them the 50-plus generation, women, college students, Hispanics, and African Americans, and shows how to reach these markets through precisely targeted, personalized marketing campaigns that take into account a segment's demographics, attitudes, values, interests, community activities, and affiliations. Successful lifestyle programs introduced by major companies like Reebok, 3M, and Coca-Cola are used throughout the discussion to illustrate aspects of the lifestyle marketing strategy. Swenson also challenges conventional marketing protocols, norms, and wisdom, revealing misconceptions about specific consumer segments and identifying marketing blunders that have resulted from a failure to understand the new market realities. Swenson begins by exploring the applications of segmented marketing to the global markets of the next decade. He describes the process of lifestyle marketing, which involves creating an affinity or emotional attraction to a particular product or service by linking it with the preferred lifestyles of potential consumers. Frequently, Swenson shows, this is achieved through affiliations with individuals, organizations or activities that are integral to a target consumer segment. He offers tips for arranging endorsements, working with nonprofit associations in cause-related marketing campaigns, and building strategic alliances with other companies. Each of the major market segments is discussed in depth in a separate chapter that not only provides current demographic information but also discusses their media usage, attitudes, affiliations, leisure time activities, and role models. Swenson then looks ahead to pinpoint emerging marketing opportunities offered by Asian-American consumers, military families, and active environmentalists. Certain to become the standard source on lifestyle marketing, Swenson's work will be indispensable for advertising and marketing executives concerned about maintaining the competitive edge in an increasingly fragmented marketplace.Customer Reviews:
CEO bedtime reading..LARGE marketing budget.......2006-02-24
Always top quality.......2000-02-26
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Fiscal Federalism and European Economic Integration (Routledge Studies in Theeuropean Economy)
Mark Baimbridge Manufacturer: Routledge ProductGroup: Book Binding: Hardcover ASIN: 0415247667 |
Book Description
The pace of economic integration amongst European Union (EU) member states has accelerated considerably during the past decade, highlighted by the process of Economic and Monetary Union (EMU). Many aspects of the EU's apparatus, however, have failed to evolve in order to meets these new challenges.
This book explores the issues of fiscal federalism within the context of EU integration from theoretical, historical, policy and global perspectives. It contrasts the pace of integration amongst EU member states with failure of financial and administrative apparatus to evolve to encompass fiscal federalism, i.e. the development of a centralized budgetary system.
This impressive collection, with contributions from a range of internationally respected authors, shall interest students and researchers involved with European economics and economic integration. Its accessible style will also make it extremely useful to policy-makers and professionals for whom European economic integration is a daily topic of conversation.
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Decentralised Government in an Integrating World: Quantitative Studies for OECD Countries (ZEW Economic Studies)
Dan Stegarescu Manufacturer: Physica-Verlag Heidelberg ProductGroup: Book Binding: Paperback ASIN: 3790816698 |
Book Description
The book offers a comprehensive empirical analysis of the determinants of changes in the distribution of expenditure and revenue-raising powers among fiscal tiers in OECD countries. Using a new indicator of fiscal decentralisation which accounts for subnational decision-making autonomy, common decentralisation trends are investigated. Then, empirical evidence from panel analyses is provided for the role of costs, preferences and institutions in explaining fiscal federal structures, and for the impact of economic and political integration on the degree of government decentralisation, particularly among EU countries. Finally, the historical experience of Germany is used to explore long-term developments in the public sector.
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Center paper
Willem H Buiter Manufacturer: Yale University, Economic Growth Center ProductGroup: Book Binding: Unknown Binding ASIN: B0006PBBY8 |
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Fiscal federalism in Europe: Is it a necessary precondition for a successful European economic and monetary integration? (IMF working paper)
Norbert Berthold Manufacturer: International Monetary Fund, Research Dept ProductGroup: Book Binding: Unknown Binding ASIN: B0006PE8AW |
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International Business: Competing in the Global Marketplace : Postscript 2002
Charles W. L. Hill Manufacturer: McGraw-Hill Companies ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0072485450 |
Book Description
Market-defining since it was first introduced, International Business, 4e by Charles W. L. Hill, continues to set the standard for international business textbooks. Charles Hill’s reputation as a leading thinker and actor in the international arena precede him, and he is regularly asked to explain world economic events on National Public Radio. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, etc. The author challenges the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill’s book is practical in nature, focusing on managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.Customer Reviews:
Hill's International Business.......2007-09-27
Don't waste your money.......2007-06-28
Culture, Economics, Stategy, and Corportate Functions.......2007-05-17
smooth transaction, exact product, nice&easy supplier.......2007-05-14
Bias written into text.......2007-05-13
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International Business: Competing in the Global Marketplace Postscript 2002
Charles W. L. Hill Manufacturer: Mcgraw-Hill College ProductGroup: Book Binding: Hardcover ASIN: 0072392029 |
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International Business: Competing in the Global Marketplace: Postscript 2002
Charles W. L. Hill Manufacturer: McGraw-Hill Companies ProductGroup: Book Binding: Paperback ASIN: B000OGGYVO |
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GUERNSEY Offshore Investment and Business Guide (World Offshore Investment and Business Library)
Igor Oleynik Manufacturer: International Business Publications USA ProductGroup: Book Binding: Digital ASIN: B00005R4LL Release Date: 2006-01-01 |
Book Description
Detailed Info on conducting business and investment activity in the country with special offshore status. Updated annually Detailed Info on conducting business and investment activity in the country with special offshore status. Updated annuallyDownload Description
Detailed Information on conducting business and investment activity in the country with special offshore status. Updated annuallyDetailed Information on conducting business and investment activity in the country with special offshore status. Updated annua
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Guernsey Offshore Investment and Business Guide (Russian Regional Investment and Business Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 073973914X |
Book Description
Detailed information on conducting offshore business and investment activity in the country. Updated annually, available on a CD-ROM.Books:
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