Principles of Cash Flow Valuation: An Integrated Market-Based Approach (Graphics Series)
Average customer rating: 4 out of 5 stars
  • Tools for constructing integrated and consistent business valuation models
  • Cash flow and cost of capital in one theoretical system.
  • A comprehensive treatment of DCF
  • Waste of money
Principles of Cash Flow Valuation: An Integrated Market-Based Approach (Graphics Series)
Joseph Tham , and Ignacio Vélez-Pareja
Manufacturer: Academic Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0126860408

Book Description

The valuation of assets, both tangible and intangible, is an important element of corporate finance. Putting a price tag on ideas is almost impossible, and in the new economy, where companies grow dependent on intangible assets all the time, market volatility can be attributed in large part to our collective ignorance of their value. There are two basic approaches to valuation: from financial statements to cash flows, and from cash flows to financial statements. The former projects historical financial statements into the future and the latter attempts to construct cash flow statements and use them in forecasting future financial statements. Established companies use the first method and start-ups the second. In Principles of Cash Flow Valuation, the authors strive to "close the gap" between these two approaches by presenting the principles of cash flow valuation and cost of capital in a clear and systematic fashion.

* Provides the only exclusive treatment of cash flow valuation
* Authors use examples and a case study to illustrate ideas
* Presentation appropriate for a range of technical backgrounds: ideas are presented clearly, full exposition is also provided
* Named among the Top 10 financial engineering titles by Financial Engineering News

Customer Reviews:

5 out of 5 stars Tools for constructing integrated and consistent business valuation models.......2006-04-21

In the modern business environment, one of the most important tasks for CEOs and CFOs is related to the development of integrated and consistent business valuation models.

Tham & V?lez Pareja`s book is a well-oriented proposal in that sense and could be judged for what it has to offer: an organized and specific approach for structuring and valuating the firm cash flows with a special treatment in Non-Traded firms, and from that point of view a useful tool for fundamental valuation in emerging markets.

The authors begin with a definition of basic concepts in market-based cash flow valuation and a brief review of financial statements and accounting concepts, before explaining in full detail the integrated approach for the construction of four interrelated proforma financial statements: the Balance Sheet, the Income Statement, the Cash Flow Statement, and the annual Cash Budget Statement. These four financial statements form the basic building blocks for the valuation exercise.

Aditionally, Tham & V?lez Pareja have exposed several methods for deriving the firm cash flows. Special emphasis is given to the five advantages of deriving the Free Cash Flow from the Cash Budget Statement: simplicity, usefulness as a managerial tool, consistency, representation of reality and flexibility for purposes of sensitivity and scenario analysis.

Next, the authors have examined some critical issues related to the calculation of the Terminal Value and have exposed the need to guarantee the amount of reinvestment for growth in the Free Cash Flow, showing the importance of specifying the ROMVIC (Return on Market Value of Invested Capital).

The last part of the book is very useful from a practitioner?s point of view, because the case study enables the application of the main topics in the book.

This is not a book about sophisticated tools for valuing real options. It?s a book about how to construct integrated and consistent corporate valuation models, a simple but usually ignored necessity of good corporate financial models.

I would recommend the book to those who clearly understand the main topics of business valuation and its role in corporate finance, and are open-minded to new proposals in a well known field.

JUAN CARLOS GUTI?RREZ B.
FINANCE PROFESSOR
EAFIT University
Medell?n, Colombia

5 out of 5 stars Cash flow and cost of capital in one theoretical system. .......2006-04-17

If you need to understand the basic fundamentals of valuation, Principles of cash flow valuation, an integrated market-based approach, is the book you need.
The book thoroughly describes valuation techniques, explaining the theory and giving comprehensive examples. Techniques for translating the financial statements into free cash flows and variations of the discounted cash flow approach are well described in a pedagogical way. Few books put the topics (Modigliani-Miller propositions, CAPM, tax shield, investment, cost of capital) in one theoretical system.
Plus, Professors V?lez Pareja and Tham maintains a free website where you can find valuation and cost of capital models.
Principles of cash flow valuation is a rigorous, detailed textbook on topics in valuation for Master finance courses.

5 out of 5 stars A comprehensive treatment of DCF.......2006-04-05

In my view, this is an excellent textbook for students who are either becoming acquainted with the discounted cash-flows technique or would like to freshen up their knowledge in the subject.

1 out of 5 stars Waste of money.......2005-12-11

If you have basic understanding of accounting, you won't learn anything from the book.

Elusive Union: The Process of Economic and Monetary Union in Europe
Average customer rating: Not rated
    Elusive Union: The Process of Economic and Monetary Union in Europe
    Kenneth H. F. Dyson
    Manufacturer: Longman Publishing Group
    ProductGroup: Book
    Binding: Textbook Binding

    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
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    ASIN: 0582251311

    Microsoft  Mastering: E-Commerce Development: Business to Business (DV-DLT Mastering)
    Average customer rating: 5 out of 5 stars
    • e-Commerce you can understand and follow.
    Microsoft Mastering: E-Commerce Development: Business to Business (DV-DLT Mastering)
    Microsoft Corporation
    Manufacturer: Microsoft Press
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
    GeneralGeneral | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
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    Software DevelopmentSoftware Development | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
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    InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
    GeneralGeneral | Computers & Internet | Subjects | Books
    GeneralGeneral | Software | Computers & Internet | Subjects | Books
    E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
    ASIN: 0735610436

    Customer Reviews:

    5 out of 5 stars e-Commerce you can understand and follow........2000-06-12

    Since the inception of the internet there has been no way to measure the impact on the global business community. Business after business has popped up all over the world and now you have the opportunity to shop online and conduct business without ever leaving you house.

    Capturing this idea and making it work for you and your business is what Microsoft Press has done with this book, part of the Microsoft Mastering series. In just under 450 pages you'll find information on how to configure Site Server 3.0 and use technologies like ASP, XML and COM+.

    The book is more than the typical information center, it also includes exercises and review questions that will help you understand the concepts as well as train you in the areas of e-commerce and e-business. You'll find that after reading this book you are more than ready to start the business you've always dreamed of.

    Included with the book is an extremely helpful cd-rom, which included Internet Explorer 5 in case you don't have a browser. Along with that are course lab files, web site connections, lab overviews and breakdowns as well as the labs themselves. For under $50.00 Microsoft is making the transition in the new millennium a whole lot easier.

    Inside the Minds: Internet Lawyers - The Most Common Issues & Liabilities Facing Companies Doing Business on the Internet (Inside the Minds)
    Average customer rating: 5 out of 5 stars
    • Mark Gruhin Chapter Fantastic!
    • Great Book-Very Interesting....
    Inside the Minds: Internet Lawyers - The Most Common Issues & Liabilities Facing Companies Doing Business on the Internet (Inside the Minds)
    Ebranded Books. Com
    Manufacturer: Aspatore Books
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    Legal GuidesLegal Guides | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
    E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
    ASIN: 1587620065

    Book Description

    Inside the Minds: Internet Lawyers features lawyers from some of the top Internet and technology focused law firms in the world. Their research and advice provide the most up to date information available on legal issues reshaping the laws that govern the Internet and anyone who uses it. Also examined are topics such as structuring ownership, raising money, patents, intellectual property, product liability, human resources, going public, stock options, partnership contracts, privacy, and other issues that every business (and their lawyers) should be aware of. Inside the Minds: Internet Lawyers contains the most up to date legal information available anywhere and is a must have for every entrepreneur, lawyer, and anyone with a web site. Other Inside the Minds legal books include Inside the Minds: Leading Deal Makers, Inside the Minds: Leading Litigators, and Inside the Minds: Leading Intellectual Property. Lawyers.

    Customer Reviews:

    5 out of 5 stars Mark Gruhin Chapter Fantastic!.......2002-12-11

    This is an excellent book with an extremely insightful and fascinating chapter written by Mark I. Gruhin. He is a very skilled writer and lawyer, and I look forward to his future writings.

    5 out of 5 stars Great Book-Very Interesting...........2001-04-04

    Being a lawyer in NYC, I was very impressed with some Inside the Minds: Interne Lawyers. Although it is impossible to cover every Internet related topic, the book does a good job at covering some very interesting topics. In addition, the individuals portrayed in the book represent a good cross sampling of different talents related to Internet law. I particularly enjoyed the interview with Mark Fischer at Palmer & Dodge. If you are a woman, make sure to also check out Inside the Minds: Leading Women.
    A Small Business Guide to Doing Business on the Internet (Self-Counsel Business Series)
    Average customer rating: 2.5 out of 5 stars
    • Eastech
    • This book is very clearly and direct speakingg
    A Small Business Guide to Doing Business on the Internet (Self-Counsel Business Series)
    Brian Hurley , and Peter Birkwood
    Manufacturer: Self Counsel Pr
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
    LANLAN | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
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    GeneralGeneral | Computers & Internet | Subjects | Books
    GeneralGeneral | Spreadsheets | Software | Computers & Internet | Subjects | Books
    ASIN: 1551800292

    Customer Reviews:

    1 out of 5 stars Eastech.......2000-04-10

    Dear Sir,

    Iwant to read this book. what is the prosejure.

    Thanks.AsifNoor

    4 out of 5 stars This book is very clearly and direct speakingg.......1998-03-19

    IN this time which time is very honorous , then book with direct speaking is very needed.

    Talk and Grow Rich: How to Create Wealth Without Capital
    Average customer rating: Not rated
      Talk and Grow Rich: How to Create Wealth Without Capital
      Ron Holland
      Manufacturer: Harpercollins
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0722519559
      Dottie Walters Interviewed by Randy Gilbert on 
<i>The Inside Success Show</i> : Dottie Walters talks about how to 
<i>Speak and Grow Rich</i>
      Average customer rating: Not rated
        Dottie Walters Interviewed by Randy Gilbert on The Inside Success Show : Dottie Walters talks about how to Speak and Grow Rich
        Dottie Walters , Randy Gilbert , and Dan Argiro
        Manufacturer: The Inside Success Show Interviews
        ProductGroup: Book
        Binding: Digital

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        GeneralGeneral | Business | PDF (printable) | Formats | e-Docs | Formats | Books
        ASIN: B000BUKF2C

        Book Description

        No matter who you are or what business you're in there are people who would love to hear your story, to know about how you solve the problems in your life, and how you might be able to help them solve the problems in their lives.

        Our special guest is one of the top-experts in the business of speaking and she revealed the secrets to getting started in the speaking business.

        Be sure to join us as we learn how to about business of speaking from Dottie Walters.

        Plus, you'll find the answers to:

        * How Dottie started with putting cardboard in her shoes and borrowing typing paper
        * What are the simple but essential elements to becoming a great speaker?
        * How can you get free cruises as a speaker?
        * Who is the highest paid speaker and how you can get there?
        * Which subjects are best to speak on?
        * And much more ...
        Self-Talk And Grow Rich
        Average customer rating: 5 out of 5 stars
        • Self-Talk and Grow Rich Review
        Self-Talk And Grow Rich
        James L. Mosley
        Manufacturer: Intl Scene Pub Co
        ProductGroup: Book
        Binding: Paperback

        Budgeting & Money ManagementBudgeting & Money Management | Personal Finance | Business & Investing | Subjects | Books
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        Money & ValuesMoney & Values | Personal Finance | Business & Investing | Subjects | Books
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        ASIN: 093924151X

        Book Description

        Self-Talk And Grow Rich is a powerful faith-building, destiny-changing Bible-based book.It is both inspirational and informative, and it prescribes a revolutionary concept of using systematic managed Self-Talk and Biblical precepts to bring about wealth and riches.

        Self-Talk And Grow Rich is a New Millennium guide for individuals tired of living from paycheck to paycheck, who would rather live the good life of wealth and riches.

        This life-changing book explains :

        Six reasons why God wants you to be rich.

        Why 90% of the Body of Christ is broke in this great land of opportunity.

        The 4 keys to receiving your covenant inheritance of wealth and riches.

        The 8 keys to keeping and increasing your covenant inheritance of wealth and riches.

        Why Self-Talk Faith-Building Confessions work.

        HOW TO USE FAITH-BUILDING CONFESSIONS TO HELP BECOME VICTORIOUS IN OTHER AREAS OF LIFE

        How to use your Self-Talk to help reduce and control stress.

        How to use your Self-Talk to help manage self-control over anger, anxiety and mean or hurtful thoughts.

        How to use your Self-Talk to improve self-esteem and overcome fears.

        How to use your Self-Talk to help lose weight and maintain weight control.

        How to use your Self-Talk to help find the proper mate.

        Self-Talk And Grow inspires, exhorts and challenges the reader to partake in the prescribed techniques to help eliminate the " wealth divide " between the Body of Christ and the unsaved rich. And it provides easy-to-understand instructions on how to participate in the end-times transfer of wealth.

        Customer Reviews:

        5 out of 5 stars Self-Talk and Grow Rich Review.......2003-10-02

        I recently read the book entitled "Self-Talk and Grow Rich and was impressed to find out that this book is not just another one of the "get rich schemes", but a book that adheres to the biblical principles for financial wealth.

        "Self-Talk and Grow Rich" gives the principles, keys, steps and purposes for individuals who are struggling financially. The book also provides scriptures which supports the confessing of God's word on a daily basis to produce supernatural abundance.

        The is also a guide for peope who need help with anxiety, anger, sickness, low self esteem and fear. The book gives biblical instructions on how to use self-talk in any of these areas.

        "Self-Talk and Grow Rich" explains how we need to change our attitude towards money and prosperity. The book uses various scriptures to prove that God wants us to be healthy and prosperous and to be a blessing to His kingdom.

        I was greatly inspired by the author's personal testimony of how he received a supernatural blessing during financial challenge. He writes how after he daily made faith confessions, and put himself into position to receive, his debt was wiped out.

        I highly recommend the book for individuals who are ready to experience financial wealth, health and peace of mind.
        Talk & Grow Rich: How to Create Wealth Without Capital
        Average customer rating: Not rated
          Talk & Grow Rich: How to Create Wealth Without Capital
          Ron G Holland
          Manufacturer: audible.com
          ProductGroup: Book
          Binding: Audio Download
          ASIN: B000JJ3SFG
          Talk and Grow Rich
          Average customer rating: Not rated
            Talk and Grow Rich
            Ron Holland
            Manufacturer: Eureka Press
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000UX3DXS

            Product Description

            Classic book on how to make yourself a millionaire. Original Eureka House edition.
            Talk and Grow Rich (Thorson's Business Series)
            Average customer rating: 5 out of 5 stars
            • Shame that it's going out of print...
            Talk and Grow Rich (Thorson's Business Series)
            Ron Holland
            Manufacturer: HarperCollins Publishers Ltd
            ProductGroup: Book
            Binding: Paperback

            Job Hunting & CareersJob Hunting & Careers | Business & Investing | Subjects | Books | General | Guides | Interviewing | Job Hunting | Job Markets & Advice | Resumes | Vocational Guidance | Volunteer Work
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            ASIN: 0722528051

            Customer Reviews:

            5 out of 5 stars Shame that it's going out of print..........2005-05-04

            I'm surprised no one has written a review about this book before.

            Bad luck that it's out of print because it's a real gem. It ties together to schools of wealth and business ideas: the Think and Grow Rich line of thinking and the NLP based communication thinking. In other words it's the inner game and the outer game in the one book.

            Ron Holland articulates his ideas very well and provides the evidence of his concepts from his own life.

            What makes this a great book is the fact that Holland doesn't claim to have disovered the techniques he uses. He simply says these are the techniques, here's what I have been able to do with them. That makes the book inspirational as well as informative.
            Feel & Grow Rich: How to Inspire Yourself to Get Anything You Want
            Average customer rating: 5 out of 5 stars
            • About The Book
            Feel & Grow Rich: How to Inspire Yourself to Get Anything You Want
            Lee Milteer
            Manufacturer: Hampton Roads Pub Co Inc
            ProductGroup: Book
            Binding: Hardcover

            GeneralGeneral | Reference | Subjects | Books
            Similar Items:
            1. Success Is an Inside Job: Heart, Integrity, and Intuition : The Secrets to Getting What You Want Success Is an Inside Job: Heart, Integrity, and Intuition : The Secrets to Getting What You Want
            2. Spiritual Power Tools for Successful Selling Spiritual Power Tools for Successful Selling
            3. Success Self-programming; Eight Powerful Techniques That Create Success. Success Self-programming; Eight Powerful Techniques That Create Success.
            4. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

            ASIN: 1878901885

            Customer Reviews:

            5 out of 5 stars About The Book.......2005-05-24

            From The Jacket Flap:

            There are many books which tell you how to do many things. But here is a book that not only tells you, but also motivates you to do it. It's a book of winning strategies for identifying what you want and then inspiring yourself to achieve those goals. This book will help you to produce specific, measurable, long-lasting changes in yourself. It will transform your relationship with money and help you create financial independence. It will help you turn your dreams and visions into reality.

            How? One of the biggest secrets of life is that you must feel successful and feel rich inside before you can create riches in your outer world. Our lives are driven by our emotions and how we feel about ourselves and the world. Logical and analytical thinking can offer all the advice and practical tools we will ever need-and still leave us lacking in the motivations, passion, and excitement to use the strategies that guarantee success. Lee Milteer has beaten all the odds and will show you how to do the same-and be the person you want to be.

            Lee Milteer is president of Lee Milteer Associates, Inc. in Virginia Beach, Virginia. Her powerful presentation style has made her one of North America's most highly regarded human-potential speakers. Lee is a businesswoman whose background is in sales and management. Since 1980, she has been speaking professionally about success principles to thousands of people throughout the United States, Canada, Great Britain and the Virgin Islands. Among the many companies she has worked with are IBM, Xerox, Fed Ex, AT&T, and Walt Disney. She has also shared a platform with Og Mandino, Zig Ziglar, Norman Vincent Peale, and many other well-known speakers and celebrities.

            Table Of Contents:

            Forword

            1-
            Take Back Your Life

            2-
            How to Ask Questions To Improve The Quality Of Your Life

            3-
            How To Find Your Talents And Capitalize On Them

            4-
            Success Self-Programming

            5-
            Your Declaration Of Independence

            6-
            Dream Big-Become A Visionary

            7-
            Intuition-Your Secret Talent

            8-
            Capitalizing On Change

            9-
            Developing The Entrepreneurial Spirit

            10-
            Creating Prosperity Regardless Of The Economy

            11-
            Redefining Wealth-Determine What Success Means To You

            12-
            How To Plug Energy Leaks That Hold You Back From Success

            13-
            Face Your Dragons And Win The Game Of Life

            14-
            Build An Emotional Foxhole For Tough Times

            15-
            Enjoy Life! This Is Not A Dress Rehearsal

            16-
            How To Project Confidence And Promote Yourself

            17-
            Designing Your Destiny

            18-
            The 21-Day Success Fitness Plan

            A Personal Afterword

            Resources

            The Treasure Hunt: A Complete Guide to Interviewing
            Average customer rating: 5 out of 5 stars
            • Thank You
            The Treasure Hunt: A Complete Guide to Interviewing
            Brian P. Carey
            Manufacturer: Not Avail
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
            GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
            Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
            SuccessSuccess | Self-Help | Health, Mind & Body | Subjects | Books
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            ASIN: 1553957938

            Book Description

            In The Treasure Hunt. . . A Complete Guide to Interviewing, the author, Brian P. Carey, shares with you the easy to follow steps that are needed to help you uncover the career path that is right for you: "These steps", says Carey, "will lead you to success, financial security, and happiness".

            Carey demonstrates the steps to success with a creative and unique presentation based on both his personal and career consulting experience. He shows you just how simple it is to take control of your life today!

            The book includes steps to help you

            * Learn how to get everything you want by exploring the power of both setting and accomplishing goals.
            * Discover how to get an interview without sending countless resumes. You will always be a step ahead of everyone else by knowing what the hiring company is looking for.
            * Find out how to uncover the best industry, company, and career for you without wasting valuable time and energy.
            * Develop both the knowledge and skills to reach high levels of achievement within a business world that is complex and always changing.
            * Get the compensation that you need, want and deserve.

            Customer Reviews:

            5 out of 5 stars Thank You.......2003-05-19

            I would just like to say thank you to Mr. Carey.
            Although I have always been gainfully employed after using the tips I read in this book, it only took a couple of weeks before I found a better paying job that I actually enjoy.

            J.K. Lasser ProEstate and Business Succession Planning: A Legal Guide to Wealth Transfer
            Average customer rating: Not rated
              J.K. Lasser ProEstate and Business Succession Planning: A Legal Guide to Wealth Transfer
              Russell J. Fishkind , and Robert C. Kautz
              Manufacturer: Wiley
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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              Similar Items:
              1. The Family Business Succession Handbook The Family Business Succession Handbook
              2. Family Business Succession: The Final Test of Greatness, Second Edition Family Business Succession: The Final Test of Greatness, Second Edition
              3. The $10 Trillion Opportunity: Designing Successful Exit Strategies for Middle Market Business Owners, Second Edition The $10 Trillion Opportunity: Designing Successful Exit Strategies for Middle Market Business Owners, Second Edition
              4. Generation to Generation: Life Cycles of the Family Business Generation to Generation: Life Cycles of the Family Business
              5. The Complete Guide to Selling a Business The Complete Guide to Selling a Business

              ASIN: 0471214485

              Book Description

              EFFECTIVE ESTATE AND BUSINESS SUCCESSION PLANNING UNDER THE NEW TAX LAW

              A properly designed and implemented estate and/or business succession plan is key to providing for and protecting loved ones in the most tax-efficient manner possible. A team of advisors must be assembled from the disciplines of law, insurance, finance, accounting, and tax in order to create a plan that optimizes planning opportunities incorporating both the current state of law with the current state of one's mind. J.K. Lasser Pro Estate and Business Succession Planning, Second Edition provides you with a unique and comprehensive analysis of the Economic Growth and Tax Relief Reconciliation Act of 2001, the new retirement distribution rules, Section 529 education plans, and split dollar insurance guidelines. It can help professionals and experienced individuals alike take advantage of opportunities presented by the new tax law, avoid common mistakes, and understand complex estate and business succession planning techniques. Written by two attorneys who specialize in estate planning matters, this easy-to-read book provides you with complete information and strategies for a variety of issues including:

              And this is just a sampling of the expertise that the authors provide in a truly unique and understandable text. J.K. Lasser Pro Estate and Business Succession Planning, Second Edition contains all you need to make the most of the new tax law while navigating this complex area, and shows you how to protect and provide for loved ones for generations to come.

              Please visit our Web site at www.jklasser.com
              J.K. Lasser ProEstate and Business Succession Planning: A Legal Guide to Wealth Transfer
              Average customer rating: Not rated
                J.K. Lasser ProEstate and Business Succession Planning: A Legal Guide to Wealth Transfer
                Russell J. Fishkind
                Manufacturer: NY
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000MUE15S

                Street Trends: How Today's Alternative Youth Cultures Are Creating Tomorrow's Mainstream Markets
                Average customer rating: 3 out of 5 stars
                • Little outdated, mixed feelings
                • Postive for International Youth Marketeers
                • self-promotion based on wild generalizations
                • Luck from De Luca, Wisdom from Misdom
                Street Trends: How Today's Alternative Youth Cultures Are Creating Tomorrow's Mainstream Markets
                Janine Lopiano-Misdom , and Joanne De Luca
                Manufacturer: Diane Pub Co
                ProductGroup: Book
                Binding: Hardcover

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                ASIN: 0788169009

                Amazon.com

                Few age groups are more prized by the corporate world--and more difficult to reach--than the teens and twentysomethings who make up the free-spending, free-minded youth market. Street Trends: How Today's Alternative Youth Cultures Are Creating Tomorrow's Mainstream Markets offers an informed view of the members of this transitory cohort, and in so doing helps businesspeople better understand this independent audience. Authors Janine Lopiano-Misdom and Joanne De Luca, cofounders of a group that monitors these cutting-edge "tribes," provide an illuminating and perceptive look behind the thinking that often shapes widespread trends.

                Book Description

                Street Trends offers an engrossing, provocative look at the hidden centers of urban street cultures, identifies important new trends emerging from the streets and predicts how they will impact the culture at large.

                For anyone looking for a preview of the Next Big Thing, the insights here are invaluable. The accuracy of the authors' predictions has earned them a client base that includes high-profile companies such as Rebok International, Pepsi Co., Levi-Strauss, Burlington industries, Shiseido International, and the National Football League Properties.

                Customer Reviews:

                3 out of 5 stars Little outdated, mixed feelings.......2007-08-08

                2.5 stars

                First, I will agree with the previous reviewer - this book was self-aggrandizement on the part of the authors.

                This affected the content of the book in several ways. The book did read, in parts, like a "pitch" for their services. Also, I am always a bit distrustful of authors who admit they are holding back information, in an attempt to sell you more at a higher rate, at a later date. This, incidentally, made the book a bit "thin". It also upset me just a bit that the Gen-X authors would sell out their generation to huge corporations (it was obvious to me that they were trying to land a big client - not just share their observations about young people). And yes, it was a bit generalized. It seems that they wanted a book simply to justify their careers, without caring much about the quality or content of that book.

                Also, please realize this book is a bit outdated. Some of the information is still valid & insightful, but the majority of it is particular to the late 90's.

                A final observation is that the false categories of X'ers, which is purely the construct of the authors (the "Hip-Hop", the "Intellectuals", etc) were a bit naive, a bit redundant, and somewhat funny actually to a person trained in sociological method.

                Much better book about Gen X'ers -- which are not likely to go out of date for a very long time -- are Generation Debt, Branded: The Buying and Selling of Teenagers, and Culture Jam: The Uncooling of America


                5 out of 5 stars Postive for International Youth Marketeers.......2000-06-13

                Street Trends is an effective book for all marketeers wanting to know what is in the mindsets of the youth market. Its assessment of the market also translates well into some of the trends that hit international markets.

                1 out of 5 stars self-promotion based on wild generalizations.......1999-01-30

                Pretty clever idea: get thousands of people to pay to read your corporate brochure. The authors blatantly pitch their company's services throughout. That's embarrassing. But many of their insights are based on unfounded generalizations -- that today's youth are responsible for the rise in microbrewed beer, or that all future music will contain electronic components. The result: we can't take these so-called researchers seriously. There may be valuable insights in this book, but what can you believe?

                4 out of 5 stars Luck from De Luca, Wisdom from Misdom.......1998-08-19

                In our quest for The Next Big Thing, many of us have rummaged around in the wrong places, like the drunk who stumbled under the streetlight for hours seeking his keys. Asked why he keeps covering the same ground, he says, "Because that's where the light is!"

                In Street Trends, Lopiano-Misdom and De Luca are seeking the keys to hot, new trends - and finding them, too - but not under the bloodless light of statistical research alone (which everyone admits is illuminating ... as far as it goes).

                No, these authors venture right into the thicket. They mount an expedition into the surly habitat of those young, independent kids who wouldn't dream of filling out a corny questionnaire, or be caught (duh!) in a focus group.

                Whether or not you agree with the authors' observations (and whether or not you'd grant a First Church of Chi-Squared Almighty imprimatur to their naturalist methodology) this apparently modest volume is actually a fascinating, wickedly subversive little book.

                Ray Simon (Ray is the author of Mischief Marketing, Contemporary Books, Fall 1999)

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