The ABC of Acid-Base Chemistry: The Elements of Physiological Blood-Gas Chemistry for Medical Students and Physicians (Committee on Publications in Biology and Medicine)

Book Description

The ABC of Acid-Base Chemistry provides physiologists, medical students, and physicians with an intelligible outline of the elements of physiological acid-base chemistry.

This new edition of Horace W. Davenport's standard text takes into account different ways of looking at the problems of acid-base derived from new instrumentation. The exposition has been modified to allow the student to apply his understanding to other systems of description of the acid-base status. Although the pH system has been retained, there is increasing emphasis on the use of hydrogen ion concentration.

Topics discussed include: partial pressure of gases, composition of alveolar gas, transport of oxygen and carbon dioxide in the blood, buffer action of hemoglobin and seperated plasma, oxygenated whole blood and reduced blood, concepts of base excess and base deficit, and chemical regulation of respiration.

"Any reader who clearly understands the subject matter of this book will have a firm grounding in the principles of the subject; I find it the clearest text of this type that I have read."—British Journal of Hospital Medicine

"This little book is of great value to chemically trained physicians and medical students who want to get a clearer idea of the physiology of acid base chemistry in the blood."—The Journal of Gastroenterology

Elements of General Equilibrium Analysis

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Elements of General Equilibrium Analysis

Manufacturer: Blackwell Publishing Limited
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

Macroeconomics | Economics | Business & Investing | Subjects | Books

Money & Monetary Policy | Economics | Business & Investing | Subjects | Books

Theory | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0631182918

Book Description

The General Equilibrium Model, developed over the last century and now referred to as the Arrow-Debreu Model, provides the basis for the great majority of modern economic models. A thorough familiarity with its structure is indispensable for every serious economist.Elements of General Equilibrium Analysis provides a clear and precise explanation of various aspects of the model, each of which is analysed by a leading authority in the field, including Gerard Debreu, Timothy Kehoe, Herbert Scarf, Jean-Jacques Herings, Thorsten Hens, Peter Hammond, Werner Hildenbrand and Alan Kirman. This book provides a concise account of basic concepts together with an analysis of recent developments and is aimed at final year undergraduate and graduate students, and at all economists interested in an authoritative account of the foundations of modern history.

Average customer rating:

Great Book

Ideas for the home haunter as well as Pro Haunted Houses

The complete haunted house book
Tim Harkleroad
Manufacturer: Moonlighting Pub
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006FDWNG

Customer Reviews:

Great Book.......2001-12-27

This an awesome book for the experienced and beginning haunter.
It takes you step-by-step into turning your haunt into a success.
it has scenes and scare plans which are a good starting point to build off of. Im going to use it this October. Its a great book for anyone starting or continuing to build a haunted house.

Ideas for the home haunter as well as Pro Haunted Houses.......1999-03-29

Tim Harkleroad covers many ideas for haunting your house as well as quite a few gags for the true Halloweenie that turns their garage or house into a Haunted House at Halloween . Tim is a professional comedian and his talent comes across in the amusing discriptions and illistrations that accompany the abundant ideas in the book , in addition to making the information easy to follow. I used some of Tims gags in my own haunted house and can say that if you follow the directions you will end up with proven scares that startle and amuse your guest or customers. Tim also address some of the concerns that you may face such as saftey or questions from church groups in the same fashion but his tact in handling the problems comes through in a lighthearted way. In an area void of good books on the topic of how to haunt this is a true must have and I would tell every haunter no matter if you are an old pro or a newbie to GET THIS BOOK !

Living Books Library #2: Contains Complete Programs for Harry and the Haunted House, Just Grandma and Me, the New Kid on the Block, and Sheila.

Average customer rating:

Living Books Library #2: Contains Complete Programs for Harry and the Haunted House, Just Grandma and Me, the New Kid on the Block, and Sheila.
Living Books
Manufacturer: Random House Trade
ProductGroup: Book
Binding: Paperback

General | Ages 4-8 | Children's Books | Subjects | Books
ASIN: 1571353348

Six Little Bunkers: Four complete books for children in one big volume ([Six Little Bunkers series])

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Six Little Bunkers: Four complete books for children in one big volume ([Six Little Bunkers series])
Laura Lee Hope
Manufacturer: Grosset & Dunlap, Publishers
ProductGroup: Book
Binding: Unknown Binding

Book Description

The dynamic 30-day plan for finding and landing a great job. The job market is vibrant. Employee turnover is high. People seeking new challenges have no reason to delay. They can grab this savvy career guide and propel themselves quickly into the right job - whether they're starting out, moving up, or simply looking for a more comfortable fit. The bestselling author of Best Answers to the 201 Most Frequently Asked Interview Questions walks readers through a detailed, 30-day strategy for success that covers every step from targeting job goals to writing better resumes and giving better interviews. Daily and weekly checklists, to-do lists, exercises, and real-life examples help keep candidates on the fast track. An entire chapter devoted to cyber-searching shows how, where, and why to look for jobs online.

Download Description

The best-selling author of Best Answers to the 201 Most Frequently Asked Interview Questions walks readers through a detailed, 30-day strategy for success that covers every step from targeting job goals to writing better resumes and giving better interviews.

Customer Reviews:

Contents do not match the title.......2002-11-23

"Get a job in 30 days or less" is full of useful advice on various parts of a comprehensive job search, but if you thought this was a day-by-day guide to finding a job, forget it. The book has a very clever marketing title, but from a practical stand-point it is NOT a day-by-day list of 'things to do'. Firsty, it will take you several days just to read and work through the exercises in the 'Introduction' and 'Getting Ready' section. And to successfully land a job these exercises need to be worked through in depth. Unless you are a speed-reader and have NOTHING else going on in your life, you probably will not reach 'Week 1 - Day 1' until week 2. The authors provide you with lots of information for every day (including Sunday!) of week 1, for the following 3 weeks you are left pretty much on your own.
In summary, yes, the book has useful tips, however it works better as a reference book (there are sections on 'dealing w/headhunters', 'networking') than a day-by-day list of things to do to land that dream job. Maybe the title sells the book, but the editor or whoever came up with the title is doing a disservice to the reader. (The publisher is McGraw-Hill)
Good luck with the job hunt!

Average customer rating:

Good Analysis, Then Apply your own Ideas

Property Cycle

Now why didn't I think of that??

Grow Rich with the Property Cycle
Kieran Trass
Manufacturer: Penguin Global
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books
General | Real Estate | Business & Investing | Subjects | Books
Investments | Real Estate | Business & Investing | Subjects | Books
General | Personal Finance | Business & Investing | Subjects | Books
New Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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Start with NO...The Negotiating Tools that the Pros Don't Want You to Know

Timing the Real Estate Market : How to Buy Low and Sell High in Real Estate

The Tao of Warren Buffett: Warren Buffett's Words of Wisdom: Quotations and Interpretations to Help Guide You to Billionaire Wealth and Enlightened Business Management

Real Estate Investing in Canada: Creating Wealth with the ACRE System

How to Build a Real Estate Empire

ASIN: 0143019430

Book Description

Regardless of the property cycle phase-boom, slump or recovery-the trick is having the right knowledge and right information. Grow Rich with the Property Cycle will help you recognise the specific opportunities that the cycle provides to make more money from property investment. Successful real estate investor, financier, and advisor Kieran Trass shares the secrets learned from more than twenty years observing the property cycle in New Zealand and other economies like the USA, the UK, Australia, and South Africa. Whether you are a seasoned investor or just starting out, this book will provide you with a clear understanding of the property cycle and how you can use it to grow rich.

Customer Reviews:

Good Analysis, Then Apply your own Ideas.......2005-09-07

Mr. Trass presents the concept of the Property Cycle very clearly. This is not exactly a new concept as the cyclical nature of markets has been a major point of study in the price of stocks, bonds, interest rates, and just about everything else.

Note though that the cycles are not quite as even and regular as his diagrams show. You have to make decisions yourself using not only the techniques he describes, but factors that may be unique to your own location.

For instance:

I live in an area where gold mining is the largest industry. When the price of gold starts up, the mines start hiring more people and the availability of houses goes down and prices sky rocket. When the price of gold falls, well would you like a house where the previous owner dropped the keys off at the bank on his way out of town?

Housing is also a factor of other things. What will happen to the value of houses in the new sub-divisions that are 50 miles from down town? What was resonable last year may be quite different with gasoline over $3. Suppose gas goes to $10.

Read what Mr. Trass has to say, he has some very good points and expresses them well, but then modify it to suit your own ideas.

Property Cycle.......2005-08-13

This book is a must read for new and old investors. It outlines the different stages of a property cycle, how to identify them and what strategies may be suitable at specific times.If you want to avoid getting burnt from your investements then this book is for you.

Now why didn't I think of that?? .......2005-07-01

This book is one of my better investments.

I found it very easy to read, logical and very helpful. Although the property cycle is not new Kieran has been able to bring a fresh new way of looking at what is happening in the economic world. He then goes on to show how the information can be applied to a Property investors strategies.

I thoroughly recommend this book to both the old hands and new investors alike.

Average customer rating:

Grow Rich with the Property Cycle
Kieran Trass
Manufacturer: Penguin Global
ProductGroup: Book
Binding: Paperback
ASIN: B000OJILNU

Book Description

In this collection of thirty-eight essays, Paul Bodine chronicles the often tumultuous history of key American companies from their inception to their dynamic present. From prominent industry giants like Qualcomm and Bloomberg to lesser-known leaders like Alex Lee Inc. and Standex International, these essays capture major trends, technologies, and personalities that have helped make the American business model the envy of the world. From the rise of DVDs, mobile telephony, and digital data to the evolution of steel minimills, enterprise resource planning software, and the convenience store, this collection provides vivid slices of the spirit, ingenuity, and drama of America's business history. A bonus section includes profiles of six leading European firms.

Book Description

If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.

The Marketing Game is packed with new marketing revelations, including:

Brainstorming techniques proven to be five times more effective at getting great results

Product positioning and branding strategies that will give you a competitive advantage

The Six Deadly Sins of Advertising - traps to avoid when communicating with your customers

The Three Ingredients of Great Promotions

The Big Bang Theory for creating sensational special events and promotions

The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to use the same techniques to create your own unbeatable marketing strategy.

Customer Reviews:

A good marketing reference book.......2003-11-02

"The Marketing Game" is a great reference book for those who are interested in the marketing field. It explores the secrets and underground marketing strategies that were used by the world¡¦s most successful enterprises such as Coca-Cola, Procter & Gamble and The Walt Disney Company.

The book illustrate a number of key marketing issues such as:
¡PBrainstorming - the Stimulus Response technique, which has been proven to be five times more effective than standard methods.
¡PProduct positioning and branding strategies that will create a competitive advantage
¡PPricing strategies that help you to optimize profitability
¡PProduct mix decision that optimize consumer appeal, build share, and neutralize competitors
¡PDistribution strategies that help you put your product in the right place for consumers
¡PThe Six Deadly Sins of Advertising, which reveals how to avoid traps when communicating with customers
¡PConsumer promotions used to create brand personality, build competitive advantage, and stimulate sales
¡PThe Big Bang Theory for creating successful special events and promotions

The book is written in an extremely easy to understand way with many real world examples to support the information discussed. However, the content of the book is not very well organized in my point of view. As readers may have to spend some times in finding out what the main idea or the key points of some paragraphs.

But overall speaking, it is really a good reference book for those who want to gain an insight into the world of marketing. And I would say that this is a book which can give you the insight that you would not get in the classroom.

Great Book Filled With Real World Examples.......2000-12-28

The Marketing Game

Whether you're a marketing student, small agency outfit or a corporate executive,The Marketing Game by Eric Schulz (Kogan Page, £19.95) is a comprehensive, practical and entertaining guide to successful strategies and improving your marketing acumen. The book gives sound advice backed by clearly explained know-how.

Many marketing books are big on theory and short on practical application, but The Marketing Game has over 100 examples of real-world success stories. It sheds light on how successful campaigns were done, so you can apply the learning to your own business.

Each chapter focuses on a particular area of product marketing, from brainstorming and positioning techniques to the Six Deadly Sins of Advertising and consumer promotion successes.

A former marketing director of Coca-Cola, Procter & Gamble and Disney, Schulz has a depth of experience from which to draw his examples. He also proves that you don't have to have a big budget for your campaign to succeed and great companies are successful because they are smarter than their competitors. Written in down-to-earth style, The Marketing Game is a useful reference tool.

Insightful ideas into marketing ideas from big companies.......2000-08-10

I think this book is well written and gives you insight into what really goes into the large companies in terms of the marketing strategy that they say is public, while all along having their own private marketing strategy also.

The author does a good job in showing you how to make your own creative marketing strategy along with setting up other necessary strategies for your business endeavors.

The Marketing Game.......2000-04-18

A great pragmatic guide to retail marketing. If you're looking to jump-start your knowledge in the retail marketing space, this is your book. Eric explains retail promotional techniques in plain, simple, and fun language for all to understand. At the end of the book Eric encourages readers to contact him for further advice, and he means it! I called him for additional thoughts on a project I was working on and he enthusiastically took to call and suggested areas for further exploration. Well worth the price of the book.

A must read marketing book for everyone.......2000-02-28

I read this book in my final semester of MBA school and found it to be an excellent cap to my marketing education. All of the marketing concepts I studied in school, plus many new ideas, are presented in this excellent book. The real world examples in this book bring the marketing concepts to life and illustrate learning that is benefical to any business. As I leave school to start my marketing career I plan to keep this book as a constant reference and recommend others do the same.

Book Description

This book examines the implications of the creation of the euro, the new European currency unit, for the stability of the international monetary and exchange rate system. Among the central questions addressed are:

Will the euro be a strong or weak currency?
Will the euro be a rival to the dollar system?
How will the euro affect monetary cooperation between Europe and the United States?
Is the inception of the euro likely to be an historic turning point in the international economic system?

This volume developed out of a conference held at the Luxembourg Institute for European and International Studies. Among the contributors are many of the best-known experts on international monetary theory and policy and international trade. This book contains revised versions of the papers first presented at the conference as well as the text of the conference proceedings, and is organized in five sections: Part I: The Viability of the Euro; Part II: Management of the Euro; Part III: The Euro in the International Economy; Part IV: Conference Sessions; and Part V: Keynote Session. Besides addressing the economic implications of the euro, the book also discusses the euro's political ramifications. This volume promises to be one of the most timely and thorough treatments of the euro and its impact on the international economic system.

Book Description

This second volume of the "biography" of America's largest privately held company picks up where Wayne Broehl's highly acclaimed Cargill: Trading the World's Grain left off. The year is 1960; Cargill has evolved from a pioneering grain trading firm to a giant whose enterprises include milling, seed production, livestock feeds, insurance, specialty steel products, metals trading, and even the construction of its own Mississippi River barges. At this crucial point in the company's life, the first non-family CEO is tapped for the company's top post. For the next 17 years, the "Erwin Kelm era" is characterized by continued growth and diversification in the face of changing times and an unpredictable national and international scene. This story of the Kelm years is also a narrative history of an American tradition -- growth, adaptation, and success despite the stresses of internal, national, and world events.

Customer Reviews:

An extraordinary story.......2004-11-18

If entreprenurial history fascinates you, this book will not let you down. Hardwork, genius, forsight, taking chances and a family that persevers make for some interesting history of America's largest privately held company.

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