Complex Systems Concurrent Engineering: Collaboration, Technology Innovation and Sustainability
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    Complex Systems Concurrent Engineering: Collaboration, Technology Innovation and Sustainability

    Manufacturer: Springer
    ProductGroup: Book
    Binding: Hardcover

    AutomotiveAutomotive | Engineering | Professional & Technical | Subjects | Books | General | Safety Engineering | Vehicle Design & Construction
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    ASIN: 1846289750

    Product Description

    Concurrent engineering is well-established as an approach to engineer product parts. However, the concept has much broader application. Complex Systems Concurrent Engineering: Collaboration, Technology Innovation and Sustainability demonstrates how concurrent engineering can be used to benefit the development of complex systems, to produce results that sustain balanced stakeholder satisfaction over time. Gathered from the 14th ISPE International Conference on Concurrent Engineering, the collected papers cover all aspects of the sustainable and integrated development of complex systems, such as airplanes, satellites, space vehicles, automobiles and ships.

    Complex Systems Concurrent Engineering: Collaboration, Technology Innovation and Sustainability focuses on five major areas:

    Knowledge and collaboration engineering and management;

    Systems engineering, analysis, modelling, simulation and optimisation (including value, cost, risk, and schedule issues);

    Product realisation processes, methods, technologies and techniques;

    Business, management and organisation issues (product life cycle processes other than development and manufacturing); and

    Information modelling, technology and systems.

    Knowledge, Complexity and Innovation Systems (Advances in Spatial Science)
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      Knowledge, Complexity and Innovation Systems (Advances in Spatial Science)

      Manufacturer: Springer
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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      ASIN: 3540419691

      Book Description

      The book addresses the relationship between knowledge, complexity and innovation systems. It integrates research findings from a broad area including economics, business studies, management studies, geography, mathematics and science & technology contributions from a wide range group of international experts. In particular, it offers insights about knowledge creation and spillovers, innovation and learning systems, innovation diffusion processes and innovation policies.
      The contributions provide an excellent coverage of current conceptual and theoretical developments and valuable insights from both empirical and conceptual work. The reader gets an overview about the state of the art of the role of innovation systems and knowledge creation and diffusion in geographical space.

      Work, Sister, Work: How Black Women Can Get Ahead in Today's Business Environment
      Average customer rating: 5 out of 5 stars
      • A Valuable Source of Reference!
      • Read this book!
      • Don't Go to the Boardroom Without It
      • THE BLACK WOMAN'S GUIDE TO SUCCESS
      Work, Sister, Work: How Black Women Can Get Ahead in Today's Business Environment
      Cydney Shields
      Manufacturer: Fireside
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Women & Business | Business & Investing | Subjects | Books
      Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
      African-American StudiesAfrican-American Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
      Similar Items:
      1. From Slavery to Freedom: A History of African Americans (2 Vols. in 1) From Slavery to Freedom: A History of African Americans (2 Vols. in 1)
      2. The Mis-Education of The Negro The Mis-Education of The Negro
      3. Working While Black: The Black Person's Guide to Success in the White Workplace (Black Person's Guides) Working While Black: The Black Person's Guide to Success in the White Workplace (Black Person's Guides)
      4. Breaking Through: The Making of Minority Executives in Corporate America Breaking Through: The Making of Minority Executives in Corporate America
      5. Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers

      ASIN: 0671873059

      Book Description

      Specifically tailored to the particular needs of black women, this empowering book is filled with the information that will help them find their way in today's work environment. Foreword by Eleanor Holmes Norton, Congressional Delegate.

      Customer Reviews:

      5 out of 5 stars A Valuable Source of Reference!.......2006-04-10

      POSITIVE and ideal for managers, middle managers, entry level employees (highly recommended!!!), recent college grads, career oriented women, entrepreneurs, and job seekers/career changes.

      The book explores the dos and dont's of coping with work place adversity - office politics, nepotism, double standards, personal conflicts, the multi-personality boss, busy bodies, goal setting, career advancement, and so much more.

      I reference the book for inspiration and professional guidance!

      Consider it!

      5 out of 5 stars Read this book!.......2002-07-03

      I read this book back in 1992 or 93 when I was an administrative assistant. I am now the Chief of Staff for my agency's Chief Information Officer. Yes, this book did guide me to that position and will guide me even further. I made sure to look at myself honestly and take the message seriously. I am now buying this book for my secretary and two of my analysts as part of their development plan. If you read it with an open mind and be honest with yourself you will get so much out of this book. I still have my original copy with many sections in yellow highlight, paper clipped pages, and notes written in the margin. All I can say is READ THIS BOOK!

      4 out of 5 stars Don't Go to the Boardroom Without It.......2001-10-20

      This IS the book for the black female executive. If you think that life will be different once you climb up into the executive ransk you're correct and wrong too. Work Sister Work guides the reader through the backstabbing, the the bigots and all the obstacles in the aspiring black executive's way. Buy this book the minute you get your promotion.

      Kimberley Wilson, author of 11 Things Mama Should Have Told You About Men.

      5 out of 5 stars THE BLACK WOMAN'S GUIDE TO SUCCESS.......1996-08-07

      This book is a blueprint for African American women who want to crack the executive ceiling. The authors have managed in 286 pages to answer even the most complex of questions regarding the workplace. The biggest selling point is the authors' understanding of how cultural and gender conflict in the workplace can be handled successfully. I ALWAYS WANTED A MENTOR THAT'S AVAILABLE 24 HOURS A DAY AND NOW I HAVE ONE

      Electronic Governance: An International Comparative Study
      Average customer rating: Not rated
        Electronic Governance: An International Comparative Study
        Thomas B. Riley
        Manufacturer: Commonwealth Secretariat
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        GovernmentGovernment | Business & Culture | Computers & Internet | Subjects | Books
        E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
        GeneralGeneral | Computers & Internet | Subjects | Books
        CivicsCivics | Government | Nonfiction | Subjects | Books
        GeneralGeneral | Politics | Nonfiction | Subjects | Books
        RelationsRelations | International | Politics | Nonfiction | Subjects | Books
        Public AdministrationPublic Administration | Political Science | Social Sciences | Nonfiction | Subjects | Books
        ASIN: 0850927676

        Book Description

        A study of comparative eGovernance in Australia, Canada, Sweden, the UK and the USA. This book discusses issues and challenges faced in the advancement of eGovernment .

        Small Business Guide to Financing Resources: With a Special Business Valuation Section
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          Small Business Guide to Financing Resources: With a Special Business Valuation Section
          Rudy G. Lecorps
          Manufacturer: Rgl Learning
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
          GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
          Home BasedHome Based | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
          ASIN: 0974415669

          Report Writing (Being Successful In...)
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            Report Writing (Being Successful In...)
            Harris Rosenberg
            Manufacturer: Blackhall Publishing Ltd
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
            Writing SkillsWriting Skills | Writing | Reference | Subjects | Books
            Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
            ASIN: 1901657191

            Cover Letters That Blow Doors Open: Job-winning cover letters (Anne McKinney Career Series) (Anne Mckinney Career Series)
            Average customer rating: 4 out of 5 stars
            • Write good cover letters with this book
            Cover Letters That Blow Doors Open: Job-winning cover letters (Anne McKinney Career Series) (Anne Mckinney Career Series)

            Manufacturer: Prep Publishing
            ProductGroup: Book
            Binding: Paperback

            Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
            ResumesResumes | Job Hunting & Careers | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            Writing SkillsWriting Skills | Writing | Reference | Subjects | Books
            Similar Items:
            1. Real-Resumes for Nursing jobs: Including Real Resumes Used to Cahnge Careers and Resumes Used to Gain Federal Employment (Real Resumes) Real-Resumes for Nursing jobs: Including Real Resumes Used to Cahnge Careers and Resumes Used to Gain Federal Employment (Real Resumes)
            2. 301 Smart Answers to Tough Interview Questions 301 Smart Answers to Tough Interview Questions

            ASIN: 1885288131

            Book Description

            Although a resume is important, the cover letter is the first impression. This book is a compilation of great cover letters that helped real people get in the door for job interviews against stiff competition. Included are letters that show how to approach employers when you're moving to a new area, how to write a cover when you're changing fields or industries, and how to arouse the employer's interest to dial your number first from a stack of other resumes. This book is part of the Anne McKinney Career Series by PREP Publishing.

            Customer Reviews:

            4 out of 5 stars Write good cover letters with this book.......2001-03-13

            This book will telly ou how to be takin seriouskly by the residents fo the local area where you liv. As a food service worker, lots of poeple compete fo rthe jobs that I wqaant. Not amny have a cover leeter gooder than mine thanks to htis book. Very good by it for you and give it to yoru frineds and relatives. They will thank you with a good job!

            Plan Your Estate Right: Or the IRS Will Plant It for You
            Average customer rating: Not rated
              Plan Your Estate Right: Or the IRS Will Plant It for You
              Brian Reeves
              Manufacturer: Recorded Publications Laboratories
              ProductGroup: Book
              Binding: Audio Cassette

              GeneralGeneral | Personal Finance | Business & Investing | Subjects | Books
              Estate PlanningEstate Planning | Personal Finance | Business & Investing | Subjects | Books
              Estates & TrustsEstates & Trusts | Taxation | Law | Subjects | Books
              Estates & TrustsEstates & Trusts | Taxation | Law | Professional & Technical | Subjects | Books
              GeneralGeneral | Books on Cassette | Audiobooks | Formats | Books
              ASIN: 1879755025

              Eagle-Picher Industries: Strategies for Survival in the Industrial Marketplace, 1840-1890 (Historical Perspectives on Business Enterprise Series)
              Average customer rating: Not rated
                Eagle-Picher Industries: Strategies for Survival in the Industrial Marketplace, 1840-1890 (Historical Perspectives on Business Enterprise Series)
                Douglas Knerr
                Manufacturer: Ohio State University
                ProductGroup: Book
                Binding: Hardcover

                Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
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                GeneralGeneral | Business & Investing | Subjects | Books
                Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
                ASIN: 0814205577

                Drilling Down: Turning Customer Data Into Profits With A Spreadsheet
                Average customer rating: 5 out of 5 stars
                • Great - Abundance of Information
                • Excellent beginners guide to statistical marketing technique
                Drilling Down: Turning Customer Data Into Profits With A Spreadsheet
                Jim Novo
                Manufacturer: Booklocker.com
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Similar Items:
                1. Strategic Database Marketing Strategic Database Marketing
                2. Libey and Pickering on RFM and Beyond Libey and Pickering on RFM and Beyond
                3. Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks) Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks)
                4. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
                5. Web Analytics: An Hour a Day Web Analytics: An Hour a Day

                ASIN: 1591135192

                Book Description

                The addition of the Internet as a commerce and communications channel has forced many companies into direct contact with their customers for the first time, and kicked off the accumulation of transactional information companies have never had access to before. This situation spawned a tremendous amount of demand in the marketplace for "solutions", including CRM, the newer CLM (Customer LifeCycle Management), CRP (Customer Relationship Planning), and all the related approaches such as 1-to-1 Marketing, Relationship Marketing, Customer Retention Marketing, and Customer Loyalty Marketing.

                This is a very confusing situation for most people, because they lack experience using customer data for marketing, and have been led down the wrong path before. For example, the rush to capture demographic data completely ignored what experienced database marketing people know - behavioral data is much more powerful as a marketing tool than demographics ever will be; it is also more accurate and easier to capture. If you want to know the answer to behavioral targeting questions like "will they buy or visit again?", demographic information won't help.

                This fact may make things clearer for you: all of the data-related marketing hype boils down to tracking and understanding the customer LifeCycle. If you can understand this root LifeCycle idea, you can mold it to your needs and available resources and leave the marketplace noise (and costs) behind.

                What is a customer LifeCycle? It is simply the behavior of a customer with your company over time. Customers begin a relationship with you, and over time, either decide to continue this relationship, or end it. At any point in this LifeCycle, the customer is either becoming more or less likely to continue doing business with you, and demonstrates this likelihood through their interactions with you.

                If you collect data from these interactions (purchases for commerce, visits, downloads, or log-ins etc. for publishing) you can use this data to predict where the customer is in their LifeCycle - more or less likely to do business with you. If you can predict where customers are in the LifeCycle, you can maximize marketing ROI by targeting customers most likely to buy, trying to "save" customers who have declining interest, and not wasting money on customers unlikely to continue doing business with you.

                Remote selling companies like TV Shopping channels and catalogs have been using a LifeCycle approach for years, and have developed methods for using LifeCycle information to increase profitability by driving customer sales higher while reducing marketing costs. It's a proven method, and it works with interactive customers very well. I know; as VP of Marketing and Programming for Home Shopping Network, it was my responsibility to maximize the value of TV, Internet, and Catalog customers. If you understand and can predict the LifeCycle of a customer, you can answer a lot of other important questions, including:

                How can we compare the long-term effects on customer value of our different advertising approaches and product selections / pricing?

                When will a customer stop buying or visiting and how can we most cost effectively delay this event?

                How can we measure the impact on customer value of operationally oriented changes such as the implementation of CRM or changes in web site design?

                What is the Lifetime Value of a customer relative to other customers and how do we increase it cost effectively?

                My book (with free software application, more on this below) outlines a very simple method for creating and tracking customer LifeCycle metrics, and using these metrics to increase sales while reducing costs. There are no special requirements for implementing this method; you will use an Excel spreadsheet as the tool, and no programming skills are required. All you need are dated customer transactions, each having a customer ID.

                The book explains in very simple terms exactly how to take your customer transactions, create a database of them in an Excel spreadsheet, and "score" each customer with LifeCycle metrics. These scores literally tell you where the customer is in their LifeCycle relative to all the other customers. Then the book shows you how to use these scores to dramatically improve the ROI of your customer marketing by choosing customers to target and customizing offers based on their LifeCycle scores.

                Small companies (under 65,000 customer transactions, the limit of an Excel spreadsheet) can score all their customers by hand in under 30 minutes using an Excel spreadsheet. For larger companies (up to 100,000 customer transactions) or smaller companies with light technical capabilities, a MS Access application is included free (as a download) with the book (see download instructions at the end of the Introduction). The application will import all your customer transactions and create the LifeCycle scores for each individual customer. You can then view the scores for each customer, choose customers to target for a campaign, and export the targeted customers for campaign execution.

                If you run a larger business (over 100,000 customer transactions in the database), the business rules for scoring customers are described in detail and can be put into action with a simple query system. Customer LifeCycle scores will help you solve the "drowning in data" problem by allowing you to organize your customer data/reporting around the LifeCycle and future value of customers.

                This approach paves the way for any CRM efforts you may be considering, because the scores allow you to establish LifeCycles and project Lifetime Values for your customers, two metrics critical to the success of CRM and forecasting the ROI of CRM implementation. Using the methods in this book, you can get your company "half-way there" and "practice" analytical CRM before you install it. No vaporware, no compatibility issues, just a proven behavior-based profiling method you can implement yourself and use to start making more money with customer marketing. Call it "CRM Lite".

                For years TV Shopping and catalog companies have organized their marketing activities around the LifeCycle of a customer, and now they are paving the way on the Internet with very high success rates and profitability. Find out how they are doing it (and start doing it yourself) with this book.

                Download Description

                Covers basic implementations of the three most powerful simple customer behavior models - Latency, Recency, and RFM. Use them to capture the benefits of CRM and Business Intelligence packages without all the cost and hassle of installing them. Includes customer scoring software.

                Customer Reviews:

                5 out of 5 stars Great - Abundance of Information.......2006-02-03

                I have to say...I already started bragging to my marketing friends about this book. Most books about CRM are boring and hard to digest, but this book continually makes sense...the notes I am making and the information that I am carrying with me is priceless.

                Julie

                5 out of 5 stars Excellent beginners guide to statistical marketing technique.......2003-07-01

                This is truly a great guide. The author assumes no prior knowledge and walks you through many examples about how to do Recency and Frequency (RF) scoring, hurdle rates, Lifetime value and how to apply it to your direct marketing campaigns. I got a lot out of this book as is deals with the scientific nature of transaction and customer analysis.

                A little pricey, but you can get the pdf from the website...

                Single World, Divided Nations?: International Trade and the Oecd Labor Markets
                Average customer rating: Not rated
                  Single World, Divided Nations?: International Trade and the Oecd Labor Markets
                  Robert Z. Lawrence
                  Manufacturer: Brookings Institution Press
                  ProductGroup: Book
                  Binding: Paperback

                  Labor PolicyLabor Policy | Popular Economics | Business & Investing | Subjects | Books
                  Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                  Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                  Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                  InternationalInternational | Economics | Business & Investing | Subjects | Books
                  Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
                  UnemploymentUnemployment | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  GeneralGeneral | International | Business & Investing | Subjects | Books
                  ASIN: 0815751850

                  Short Course in Business Culture
                  Average customer rating: 4 out of 5 stars
                  • Insightful!
                  Short Course in Business Culture
                  Charles Mitchell
                  Manufacturer: World Trade Press
                  ProductGroup: Book
                  Binding: Paperback

                  Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  GeneralGeneral | International | Business & Investing | Subjects | Books
                  ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                  NegotiatingNegotiating | Management & Leadership | Business & Investing | Subjects | Books
                  EtiquetteEtiquette | Business Life | Business & Investing | Subjects | Books
                  All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                  Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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                  1. Global Management and Organizational Behavior Global Management and Organizational Behavior
                  2. A Short Course in International Negotiating: Planning and Conducting International Commercial Negotiations (Short Course in International Trade) A Short Course in International Negotiating: Planning and Conducting International Commercial Negotiations (Short Course in International Trade)
                  3. A Short Course in International Marketing: Approaching and Penetrating the Global Marketplace (Short Course in International Trade) A Short Course in International Marketing: Approaching and Penetrating the Global Marketplace (Short Course in International Trade)
                  4. A Short Course in International Economics: Understanding the Dynamics of the International Marketplace (Short Course in International Trade Series) (Short Course in International Trade Series) A Short Course in International Economics: Understanding the Dynamics of the International Marketplace (Short Course in International Trade Series) (Short Course in International Trade Series)
                  5. A Short Course in International Contracts: Drafting the International Sales Contract for Attorneys and Non-Attorneys (The Short Course in International Trade Series) A Short Course in International Contracts: Drafting the International Sales Contract for Attorneys and Non-Attorneys (The Short Course in International Trade Series)

                  ASIN: 1885073542

                  Product Description

                  Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. A short course in international business culture contains chapters on: - Understanding cultural difference
                  - Basic cultural types
                  - Etiquette and protocol
                  - Non- verbal communication
                  - Cultural issues for businesswomen
                  - Gift giving
                  - Humor across cultures
                  - Corporate culture vs. Natural culture
                  - The cross-cultural team
                  - Glossary and bibliography

                  Customer Reviews:

                  4 out of 5 stars Insightful!.......2001-03-30

                  Charles Mitchell's book offers an excellent introduction to the differences in attitudes, values, protocol, rituals, traditions, communication styles and other characteristics that commonly separate cultures. He distinguishes people's basic cultural traits from different national groups, while noting regional and individual variations, too. Mitchell cites examples from many major nations, including the U.S., Britain, France, Germany, Italy, Nigeria, Israel, Australia, China, Japan, Russia, Vietnam and India, and from Hispanic and Arabic cultures. The book is clearly written and well organized, with tips on giving gifts, negotiating, handling verbal and non-verbal communications, holding meetings and conducting business in general. We [...] say tuck this into your carry-on bag - the farther you're going, the more you'll need it.

                  Luxembourg Offshore Investment and Business Guide (World Business Intelligence Library)
                  Average customer rating: Not rated
                    Luxembourg Offshore Investment and Business Guide (World Business Intelligence Library)

                    Manufacturer: Intl Business Pubns USA
                    ProductGroup: Book
                    Binding: Paperback

                    Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    GeneralGeneral | International | Business & Investing | Subjects | Books
                    GeneralGeneral | Investing | Business & Investing | Subjects | Books
                    ASIN: 0739739212

                    Book Description

                    Detailed information on conducting offshore business and investment activity in the country. Updated annually, available on a CD-ROM.

                    Books:

                    1. Computation and Complexity in Economic Behavior and Organization
                    2. Creating a Better World: Interpreting Global Civil Society
                    3. Cycle Time Reduction: Designing and Streamlining Work for High Performance (Productivity's Shopfloor)
                    4. Dynamics of Data Envelopment Analysis: Theory of Systems Efficiency
                    5. Economic Structures of Antiquity (Contributions in Economics and Economic History)
                    6. Economics: A Tool for Critically Understanding Society (7th Edition) (Addison-Wesley Series in Economics)
                    7. Economies and Polities in the Aztec Realm (Studies on Culture and Society, No 6)
                    8. Eminent Economists: Their Life Philosophies
                    9. Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success
                    10. FAT AND MEAN: The Corporate Squeeze of Working Americans and the Myth of Managerial "Downsizing"

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