GeoComputational Modelling: Techniques and Applications (Advances in Spatial Science)

Book Description

Geocomputation may be viewed as the application of a computational science paradigm to study a wide range of problems in geographical systems contexts.
This volume presents a clear, comprehensive and thoroughly state-of-the-art overview of current research, written by leading figures in the field.
It provides important insights into this new and rapidly developing field and attempts to establish the principles, and to develop techniques for solving real world problems in a wide array of application domains with a catalyst to greater understanding of what geocomputation is and what it entails.
The broad coverage makes it invaluable reading for resarchers and professionals in geography, environmental and economic sciences as well as for graduate students of spatial science and computer science.

Book Description

Career Insights are designed to give you a special look inside the minds of the leading executives of the world, and assist you in getting an insider's view on what it takes to succeed in the workplace. This book is the best way for professionals or "soon to be professionals" to learn to think, analyze, and respond to situations they will confront in the workplace. The purpose of this book is not to devise the quickest way to land just any job. Rather, we try to guide you towards assuming the mindset of the industry's most elite and successful executives, so you can employ these skills at any level. The authors in this book know what it takes to succeed; now you'll know their secrets too. Use this information to get an edge, land the job of your dreams, and have a successful career.

Book Description

This trade edition of Schaum's Outline of Personal Finance makes available to the layperson the Schaum's computational solved problems approach to personal finance. With the help of this book, anyone can calculate the interest rate on an auto loan, the annual return on a common stock investment, how much they can afford to spend for a house, and hundreds of other things that go into the making of personal financial decisions. There appears to be no book line this on the market.

Customer Reviews:

Good but a little bit too exaggerated.......2000-04-01

This is an average book. It offers some insights and ideas about managing your financials that can be useful only for someone that has no background in finance. Some of the solutions are unrealistic and others are not pheasible for everyone, however. The price, though, is more than reasonable. You can find solutions tailored to a number of financial problems - 569 of them. Most of them are common sense, although there are some innovative ideas in this book.

Book Description

The publicity of famous railways companies is examined in the book, which includes pictorial posters, books and booklets, handbills, famous trains and their locomotives, and the working of the advertising department.

Customer Reviews:

Excellent book.......2001-12-30

I have found this book an excellent starting point to understanding product development cycles, the values of planning, and effective project management. It is the best book that I have read on the topic to date.

Classic on new product development.......2000-10-16

Don't be turned away by the pub date--this is still the best book out there on the topic of new product development. The development framework that informs the structure of the book and their prescriptions is insightful and elegant. I have used the book for many years as a main text book for my 'management of technology' classes, to both engineering and business students, and most students love the book, especially those with real life experience. It's a great book to introduce engineering students to business/project management issues for the first time, and visa versa. The cases are also very well selected.

It is the perfect complement.......2000-09-25

of the book "Revolutionizing Product Development", same authors. The chapters are segmented according to the logic of the previous mentioned book. It is worth mention the chapters about the application of the "Aggregate Project Plan" and "Structuring the Development Funnel". These chapters tell us about the pitfalls and gave some useful proposition on how to solve it. The examples are OK. It could be a bit difficult to undestand how the process works without the previous reference cited before. There is also some "study questions" that suggests that this book is also for training people on Innovation. Very good idea indeed!

Managing Product and Service Development: Text and Cases

Average customer rating:

Corporate Innovation Paradigm

Managing Product and Service Development: Text and Cases
Stefan H. Thomke
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Operations Research | Management & Leadership | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0073023019

Book Description

This text offers a new option for instructors interested in emphasizing a balance between products and services.

Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.

In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor’s Manual (IM), as only part of this text’s proven teaching materials, describes an optional student project that complements in-class sessions.

Customer Reviews:

Corporate Innovation Paradigm.......2006-05-06

Since the book *Managing Product & Service Development: Text & Cases* by Stefan H. Thomke has become available for academic purposes it may be of interest to think about how this material on the veritably "hot topic" of corporate innovation can be used.

To briefly summarize the book's contents, it is based on the author's academic and case research and consists of three modules. Each of these is made up of an introductory text, a set of cases/notes and a collection of published articles. Thus there are 3 chapters, 16 cases, two notes and 11 articles altogether. It may be mentioned that the book is accompanied by an *Instructor's Manual/Cases* which contains detailed teaching notes for the cases as well as other background information for use by teachers of product and service development courses.

Three types of user strategies can be identified. These may be listed for working purposes as sampling, full court press and springboard strategies, respectively.

The sampling strategy would consist of adoption of individual cases (and to a lesser extent, articles) from the book. For instance, the faculty of one well known B-school tried out nearly half the cases in the book while the latter was still in its formative stages. Such trials were conducted in several academic areas including technlogy, marketing, policy, organisational behavior etc. In these instances most of the cases became long term features of the courses that were involved. A few other cases were also considered for use but were eventually not adopted for a variety of reasons centred on the common idea of "resistance to change". To the best of my knowledge, these reasons did not reflect at all on the high quality of the cases in the book. It should be mentioned that the cases which were used may not have been taught in the comprehensive way described in the teaching notes. But wherever the sessions were rated (as in executive development programs) these were indeed of a consistently high order.

The full court press would consist of adoption of the book's philospohy and structure, pretty much as is. Here it is necessary to point out that the three modules are sequenced so as to give pride of place to the author's academic forte (in terms of a separate book length treatment, articles and case research) viz experimentation for product and service development purposes. This is followed by a module which is anchored to a significant extent in the author's collaborative work on the customer interface with Eric von Hippel. Finally, the third module can be said to consist of a number of other neoclassical articles in the field in conjunction with the author's cases.

Thus we seem to have an experimentation- and democratization-centric paradigm of corporate innovation. The challenge here (for example in the case of the B-school mentioned above) would be for an individual faculty or a cohesive faculty team to adopt the truly multi-functional perspective that is necessitated by the author's work. The ability to implement this strategy might be a function of the dynamics of academic bureaucracies at individual institutions.

The third level of usage, which we label as "springboard" would consist of adaptation of the materials available including in books like Thomke's *Experimentation Matters* and Eric von Hippel's *Democratizing Innovation* and several others to fashion a "new" course which will be on the leading edge of teaching and research on the subject just as the present one is today. For example, what would it take to develop products and services with "customerization" (including via experimentation in the sense in which Thomke defines it) right off the bat, say for base-of-pyramid (BOP) markets? At the very least this perspective might lead to a 5-10 year search for more case research sites which provide the necessary insights in an enlightening way just as the present book has done. Perhaps we can expect more investment in intellectual capital in the domains of modules 2 and 3 of the book with fine tuning of module 1 in future.

In short, users of Stefan Thomke's book can surely look forward to a stimulating venture into rapidly evolving academic territory.

Market Opportunity Analysis: Text And Cases

Average customer rating:

Market Opportunity Analysis: Text And Cases
Robert E. Stevens
Manufacturer: Haworth Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0789024187

Book Description

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability

Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be done—and how to do it.

Using ten real-life case studies with sample reports of actual analyses, Market Opportunity Analysis: Text and Cases examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). Ideal for classroom use, the book is accompanied by an instructor's manual, Microsoft PowerPoint® slides, and appendices that include secondary data sources for market assessment and a sample market opportunity analysis report.

Market Opportunity Analysis: Text and Cases examines:

corporate objectives and strategies

identifying a market

bases for market segmentation

estimating the potential of new and existing products

competitive strategies and resources

the competitive market mix audit

decision flow charts

positioning a product

cost forecasting

analyzing investments

developing a written business plan

and much more! Market Opportunity Analysis: Text and Cases is an ideal classroom resource that business students will reach for again and again once they've begun their careers.

Average customer rating:

new edition correct errors

No frills -- but no lack of typos

Marketing Research: Text and Cases, Second edition
Bruce Wrenn
Manufacturer: Springer
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Truth, Lies and Advertising : The Art of Account Planning

Leading Change

Made to Stick: Why Some Ideas Survive and Others Die

Blink: The Power of Thinking Without Thinking

ASIN: 0789027461

Book Description

Teach your students the most effective research strategies—including Internet surveys!

Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student's research and analysis skills.

Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor's manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, "hands on" project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process.

Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including:

thorough instructor's manual

sample syllabus

research project tips, assignments, and forms

test bank with true-false and multiple choice questions

also available: 20-30 PowerPoint slides per chapter

Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Customer Reviews:

new edition correct errors.......2007-04-11

The first review posted about the errors in the book was correct but refers to the first edition of the book published in 2001. The second edition corrected the errors and added new material and cases.

No frills -- but no lack of typos.......2001-10-31

There is certainly a market for a lower-cost alternative to the many glossy textbooks on marketing research. This book was obviously intended to close this gap. It gives a good overview of the field at the level of an introductory course, from research design and measurement issues to data analysis, hypothesis testing, and the presentation of reports. It contains 16 short cases on various topics of marketing research, and is complemented by a CD-ROM with data files pertaining to these cases. The files are mainly in the SPSS format, one of the most widely used software packages for statistical analysis which is fully compatible with other applications under Windows. The book as such is a useful introduction for undergraduate classes or for self-study, and the research cases are valuable and original learning tools. At a lower price than most competitors, this no-frills book without color illustrations largely fulfills the same purpose as many other textbooks.

So far so good, one would say -- were it not for the numerous typographical mistakes, particularly in the chapters on sampling methods and on data analysis. The text was evidently written in Word and simply reproduced by the printing house. But there was no thorough editing. Since Word comes with a formula editor, it is regrettable that most formulas on pp. 169ff., 229 etc., contain typos, from missing equation signs to missing sigmas, misplaced subscripts, etc. At least these pages make little sense. It is hoped that a future edition of this otherwise useful textbook will correct these flaws.

Average customer rating:
Marketing research - Text and Cases
Harper W. and Westfall, Ralph Boyd
Manufacturer: Richard D. Irwin, Inc., Illinois
ProductGroup: Book
Binding: Hardcover
ASIN: B000H3NSUE

Average customer rating:
Marketing Research : Text, Applications and Case Studies
Ramanuj Majumdar
Manufacturer: New Age International (P) Ltd.
ProductGroup: Book
Binding: Paperback
ASIN: 8122403387

Average customer rating:
Marketing Research : Text, Applications and Case Studies
Ramanuj Majumdar
Manufacturer: New Age International (P) Ltd.
ProductGroup: Book
Binding: Paperback
ASIN: 8122403697

Average customer rating:
Marketing Research and Information Systems, Text and Cases
Robert D. & Donald F. Cox Buzzell
Manufacturer: New York: McGraw-Hill Book Company, 1970
ProductGroup: Book
Binding: Hardcover
ASIN: B000LVGKWU

Average customer rating:
MARKETING RESEARCH TEXT AND CASES
RALPH WESTFALL HARPER W. BOYD
Manufacturer: RICHARD D. IRWIN INC
ProductGroup: Book
Binding: Hardcover
ASIN: B000S2W10C

Average customer rating:
MARKETING RESEARCH text and Cases
Harper W. Boyd Jr.
Manufacturer: Irwin
ProductGroup: Book
Binding: Hardcover
ASIN: B000KNYN0K

Book Description

The regulation of the labour market by industrial-relations institutions has been an important theme in sociology, political science, economics, and jurisprudence. What has particularly attracted attention from a comparative perspective is the astonishing variety of national labour-relations institutions. This variety, when confronted with persistent economic internationalization raises two main questions. First, does internationalization impose pressures for change and, more specifically, for convergence on institutions? If such pressures are at work, is there a superior model the national systems are converging on? Second, under economic internationalization, cross-national differences in national arrangements may have an increasing impact on national economic performance. Hence the question is whether national labour-relations systems perform differently, and to what extent their performance has changed over time due to shifting circumstances. This book investigates these questions on the basis of a cross-national comparison, including comparable data from twenty OECD countries.

National Labour Relations in Internationalized Markets: A Comparative Study of Institutions, Change, and Performance

Average customer rating:

National Labour Relations in Internationalized Markets: A Comparative Study of Institutions, Change, and Performance
et al Franz Traxler
Manufacturer: Oxford University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OL6A9K

Book Description

Exchange Rates and the Firm is the first book to provide an integrated treatment of financial operating strategies to exchange rate variability. It analyzes theory and evidence on strategies for handling exchange rate variability. Choice of price setting currency, when and how to adjust prices, the impact of EMU, and the limitations of hedging and segmentation of national markets are investigated.

Exchange Rates and the Firm : Strategies to Manage Exposure and the Impact of EMU

Average customer rating:

Exchange Rates and the Firm : Strategies to Manage Exposure and the Impact of EMU
Richard Friberg
Manufacturer: Palgrave MacMillan
ProductGroup: Book
Binding: Paperback
ASIN: B000OTBQKU

Books:

Books Index

Books Home

Recommended Books