Guide to the European Union, Eighth Edition

Guide to the European Union, Eighth Edition
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Nice to read, but...

Great & Quick Service

Guide to the European Union, Eighth Edition
Dick Leonard
Manufacturer: Bloomberg Press
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books
International | Economics | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
General | International | Business & Investing | Subjects | Books
General | Europe | History | Subjects | Books
Similar Items:

Understanding the European Union: A Concise Introduction, Third Edition (European Union)

The European Union: A Very Short Introduction (Very Short Introductions)

The European Union: Politics and Policies

The European Union (The European Union Series)

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ASIN: 1861974191

Book Description

The definitive guide to the EU. This best-selling guide to the workings of the European Union provides comprehensive coverage of the development of the Union; how it works: the institutions, the mechanisms; every area of EU competence from agriculture to workers' rights; the effects of the single market and the single currency.

This Guide to the European Union is well established as the clearest and most comprehensive guide to how the EU operates. This new edition brings you up to date at a crucial stage following the replacement of the mark, franc, lira, peseta and seven other currencies by the euro and at a time when Britain edges closer to putting euro zone membership to the vote in a referendum.

Customer Reviews:

Nice to read, but..........2007-02-19

It explains very well how everything happened, in other words it has a nice storyline. But it doesn't go into details; for that one should use Moussis' books. But those are not properly updated. 'Is there ever a good book' as one of my former professors said?

Great & Quick Service.......2006-11-10

Everything turned out great, and the book gave me all the information I needed for my presentation.

Talk Your Way to the Top: How to Address Any Audience Like Your Career Depends On It
Average customer rating:

Great advice!

Try these techniques now

Inspiring! Motivational!

At best an advertisement for his consulting business

An important book...

Talk Your Way to the Top: How to Address Any Audience Like Your Career Depends On It
Kevin Daley , and Laura Daley-Caravella
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

Communications | Skills | Business & Investing | Subjects | Books
Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
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Talk Your Way to the Top: Communication Secrets to Change Your Life

Secrets of a CEO Coach: Your Personal Training Guide to Thinking Like a Leader and Acting Like a CEO Secrets of a CEO Coach: Your Personal Training Guide to Thinking Like a Leader and Acting Like a CEO

The Articulate Executive: Learn to Look, Act, and Sound Like a Leader

It's Not What You Say, It's How You Say It: Ready-to-Use Advice for Presentations, Speeches, and Other Speaking Occasions, Large and Small

How to Get Your Point Across in 30 Seconds or Less

ASIN: 007140564X

Book Description

Field-proven presentation tips and communication skills, from two of today's top corporate coaches

Every business situation is both a presentation and a chance to leave a positive impression. In Talk Your Way to the Top, corporate communications gurus Kevin Daley and Laura Daley-Caravella give readers the know-how to recognize and maximize the opportunities they face throughout the day.

Each chapter represents a specific situation, from running a meeting to disagreeing with the boss, and outlines the steps needed to handle it with poise, skill, and success.

Communication has a tremendous impact on how professionals are judged. Talk Your Way to the Top gives them the skills they need to:

Know when and where to speak up--versus when to shut up
Convey passion and make it contagious
Connect with an audience on multiple levels

Customer Reviews:

Great advice!.......2003-12-29

I was quite amazed by this book. Let me tell you about myself - I'm a semester away from graduating and entering the workforce (as an engineer). I'm unsure of what to do, I have those gitters about *everything*. How do I talk to the boss, not be embarassed giving a presentation, among everything else racking my brain (e.g. where will I work?). So to me, this book built my self-confidence and told me how to handle special situations, such as business lunches.

I disagree with a previous reviewer that it is an advertisement. Yes, he uses experience to convey the ideas, often in which he made a mistake and learned from it. Of course some would happen at his company, but many others are drawn from his previous jobs. His chapters are short and to the point, with great advice that don't leave you wanting more or ready to stop reading in the middle of a chapter. The book exemplifies his own advice: the quality of the paper, the nice layout, the personal experiences. He's addressing an audience and obviously put a great deal of thought into it.

I loved this book, and its well worth your money.

Try these techniques now.......2003-10-18

My career DOES depend on how I talk to an audience! This book was extremely beneficial to me. I present in front of groups all the time and started using some of these techniques, and they paid off beautifully. I also tend to be a hot-head when things don't go my way with my boss. After reading this book, I thought things through first, developed my game plan following the advice in the book and WON my argument, without my boss getting upset or even thinking it was an argument. Excellent.

Inspiring! Motivational!.......2003-10-16

This book was great. Some business books provide rote information, can be difficult to get through and hard to pull something out of it. But Talk Your Way To The Top is loaded with interesting stories that helped me relate to similar situations in my business. Since they are stories that everyone can relate to, that makes it easy to put the writer's suggestions to use. I find that I use something from the book everyday. You should definitely read this!

At best an advertisement for his consulting business.......2003-10-02

Albeit there are a handful of useful "tricks" to presenting before an audience in here, this book reads more like a commercial for his consulting business than anything else. The stories used to illustrate his points are trite and hardly enlightening. In one instance, he even brags about his own presentation about a military feat he accomplished, used for an inspirational talk. It reads very dry and certainly was not convincing. Perhaps Daley should stick to a live audience instead of attempting to put it down in writing. There is better material available on presentation skills--this one isn't worth the money.

An important book..........2003-09-08

This is an important book, but step 2 in what should be a carefully designed strategy for success. Public speaking - knowing what to wear, how to stand, even where to have those critical business luncheons - all are important tools for success. ALSO IMPORTANT is knowing what to say and who to say it to!So before you step up to the podium, take a seat at the roundtable, or make a luncheon reservation - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion-and public speaking. Women, especially, show far too much humility about their talents and skills. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! How we tell our story is critical. Self-promotion isn't bragging. It is a valuable business tool that career women and men must add to their strategies for success - but do it right from the start! (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")

Talk Your Way to the Top: How to Address Any Audience Like Your Career Depends on It

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Talk Your Way to the Top: How to Address Any Audience Like Your Career Depends on It
Daley-Caravella, Jeffrey, Laura Krames
Manufacturer: audible.com
ProductGroup: Book
Binding: Audio Download
ASIN: B000EQHWC4

Road Warriors: Dreams and Nightmares Along the Information Highway
Average customer rating:

A Panoramic Tour of Internet and everything it affects..

BELONGS ON EVERY TECH START UP CEO'S DESK/SHELF

excellent book

Itýs almost magic, in the sense that it drags you...

Road Warriors: Dreams and Nightmares Along the Information Highway
Daniel Burstein , and David Kline
Manufacturer: Plume
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
High-Tech | Industries & Professions | Business & Investing | Subjects | Books
General | Computers & Internet | Subjects | Books
ASIN: 0452271053

Amazon.com

It's Barbarians at the Gate meets Future Shock in this dramatic behind-the-scenes account of the battle over America's technological and economic future. The first book to offer a vivid, human-scale narrative of the warring personalities and strategies driving the Digital Revolution.

Customer Reviews:

A Panoramic Tour of Internet and everything it affects.........2007-03-18

This book is a whirlwind of all things in our life that gets affected by Internet. I have read both "Being Digital" and "Silicon Snake Oil" and I agreed with both those views. I read this title and it blew me away.I am not sure why this book is out of print and why they are selling it for $0.01

The key reason is this: This book was published in 1995 and I can cite companies that were formed in 1999 book by taking a line from the book. Entire magazine articles are written simply elaborating the content of a single paragraph in this book. Its not the labels or company names that are cited here which are important but the fact that the key ideas mentioned are ensconced in todays' labryinthine evolution of the Net.

Another way of being impressed with this book can be the sheer prophetic nature of it. We can never evaluate anything against the future because of lack of materialization. Whereas, we can take this kind of a book and lay down its theses and look at reality to see how it panned. Try it for yourself and recollect how many other works of literature had a similar impact.For example Page 139 Bullet #3 contains the idea of youtube.com

If you are anywhere connected to the Internet Industry then you gotta read this book. If you are in any other industry and wanted to chalk out the perimeter of the net then this is a mighty good investment of your time.

BELONGS ON EVERY TECH START UP CEO'S DESK/SHELF.......2005-03-07

I had to chuckle when I saw that this book is available at .01 in the used books on Amazon.com -- it is such a terrific book--- worth it's weight (which is about 1 lb) in gold and more :)). Fabulous insight into what it's like to deal with Silicon Valley and the future-- all relevant today-- Covers the Internet, Games, Smart TV or "PC In Drag" and much more as we venture in into the Brave New World of today. Written in 1995 it is a prescient approach to today and tomorrow's business world involving technology, changing culture and telephony and more. Kline was a contributing writer at WIRED and Burstein is/was Senior Advisor to the famous Blackstone Group...still ahead of the cure. It says its the book about the Information Highway-- it's really about doing business in the information age --called NOW.

excellent book.......1997-07-17

Ok the book is now 'old' in that it was published in 1995, but you are not going to find anything better on the business of the 'information highway' (I know that term irritates people, but the point is that this book is about more than the just Internet, it is about the world the net is embedded within).

The book is about the business war over communication and transmission, that will effect everybody who uses the Internet or other 'new media', the massive mergers and collaborations which effect us all. It discusses High Definition TV, the video on demand problem, the fight over the phone business, stock market frenzy over 'information stock', the problems when so much money can be made by so few people, what happens to the 'middle class' etc. It is a call for us to think about the future based upon a fairly detailed consideration of what is happening now

some quotes:

"design and use of new technology necessarily entails contests over political power"

"companies.. are continuing to invest feverishly against the evidence of most market research and historical experience"

"one of the Digital Revolution's central laws is that the more uncertain one is about exactly how to profit from digital technology, the more lyrical one becomes in describing it"

"As the rate of new wealth creation fueled by digital technology rises, the number of people required to produce it is decreasing"

There are few books on the so called 'information revolution', which anyone interested in the subject will get something out of. This is a book for business, investors, academic analysts, politicians, and nearly everyone else.

Itýs almost magic, in the sense that it drags you..........1996-11-26

Road Warriors: Dreams and Nightmares Along the Information Highway by Daniel Burstein and David Kline, Plume/Penguin Book, $13.95. 1996 ISBN 0-452-27105-3 by Marcus Goncalves - goncalves@process.com "Road Warriors: Dreams and Nightmares Along the Information Highway" by Daniel Burstein and David Kline is one of those books so embracing in its effort to describe a vivid, human-natured narrative of the road warrior personalities and strategies driving the digital technology revolution of our times that it almost challenges you to "pray" before you continue reading it. The book, has a bitter-sweet taste, funny but also sad, exciting but depressing, it gives us a leap of faith in the twenty-first century society but also portraits the leviathan of cultural clashes. It's almost magic, in the sense that it drags you onto an envision of the dominating forces shaping our future, the battle between net profit and net human identity, the gripping reality of where the information technology is taking us by condition... not opinion. Burstein and Kline's book elaborates on nothing new, but provides an entire new insight of facts, as the arguments presented are results of social-technocrats tragedies and casualties, elicited by incisive and informative headlines on Wired magazine, Hotwired and other Web-zines, not mentioning major news media. It debates on the "usability" of computer technology, which included video games and the human imagination as well as the PC versus the TV trend. It wonders over the dreams and nightmares of every road warrior, active or passive. It even discusses about Bill Gates and Microsoft's strategy, and the works of the government's proper role in light of the free market forces. Road Warriors is talking about a current reality, where most of the battles are still taking place, some not even started yet. The formed and severed alliances it describes are still in the process. The warriors of the information highway and the rest of us are optimistically heralding a new world order in the wake of the Information Age. For some, it may be another opportunity to grab the American dream, but it could also very well be a paradigm predicting a new, dangerous global conflict were disconcerting inefficient government policy, professional careers and family values will crash and burn, in Web time, through the effect of wires and chips. The rivalry of the Information Age warriors is replaced by the clash of civilizations. Just like Phoenix, the re-emerging information technologies on the Internet, the Web, Cybercash and I-phones, to name few, are reshaping new trends, new opportunities, new business, and consequently, a new cast of citizens, a new civilization: a Cyber one, that is. This does not mean that these events are always convincing. Here and there, as Burstein and Kline examine recent events, in light of the coming of the so called Digital Age, one suspects that they are interpreting the facts to suit the theory. Their book has plenty detailed examples of the advent of the Digital Age, including the social dimensions often excluded by technocrats. That's why so many love magazines like Wired, and so many hate it. For instance, will computers replace televisions in the living room, where the family will be gathered, as discussed in chapter eight, Smart TV, or a PC in Drag? The burgeoning increase of personal computers, usage of online networks and multimedia applications suggests that. Indeed Americans are spending more and more time in front of a computer. That much is true, but the theory has trouble with other features of the "infowar," like the deep transformation it will indicate in American social life, which realistically, as Burstein and Kline indicates, it will not happen in the foreseeable future. The idea hardly seems to matter to technocrats and road warriors, whatever their own faults (is it technology's fault?), which really were victims "of profound changes in the structure and internal life of Americans," as brilliantly discussed on the book, not merely a great ideal of Yankee ingenuity, entrepreneurial capitalism, and economic progress, as described by Burstein and Kline. For instance, the Silicon Graphics' former chairman, Jim Clark, statement that "computers and consumer electronics are going to be shared technologies," would have been very different if he had not found a new "Zion for his mass-market dream: the Internet." What exactly Jim Clark might have done differently so he wouldn't be so wrong on his assessment? Thus the Internet may be housing some 30 million users, the cable TV viewers amount to about 150 million in 63 million homes. Still, Burstein and Kline's grand concept of a PC in drag versus smart TV explains a good deal about the battle of giants like Tele-Communications, Inc., Microsoft, NTT (the giant Japanese telecommunication company) and their impact in the world these days, which would be difficult to explain without it. Stripped to its essence, paraphrasing Professor Donna L. Hoffman's words, of Vanderbilt University, the book's argument is this: The Information Age will tremendously affect society, in particular the American society. The book is dazzling in its scope of placing this global revolution in the historic context and grasp of the intricacies of contemporary global politics and consequent transformations following the Industrial Revolution. Readers not already familiar with issues driving the unprecedented promises of the Information Age might feel a bit overwhelmed with the conclusions the authors come to: America's society is growing more and more dysfunctional, in a process that is alienating families and individuals by canning the American people dreams onto digital fetishes serving the interests of few. As the authors write on Chapter 11, The Global Challenge, "the prosaic reality is that policy makers in every country, including United States, are continuing to make national decisions about the flow of global information based on their own interests." Past the after shock of a crude reality taking place at the myriad of the present Information Age, riding on the so called Information Super Highway, Road Warriors is a "must read" for everyone involved in this process, business and academic communities alike. It is also a call for society's conscience and active participation on this digital revolution. It is an alert of the danger and somewhat unavoidable fragmentation and decentralization of society in face of the clashes resulted of the "future shock" so well diagnosed by Alvin and Heidi Toffler back in the 70's. If we don't take Bustein & Kline very seriously, the clash of our civilization may start at our home.

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Road Warriors : Dreams and Nightmares Along the Information Highway
Daniel et al Burstein
Manufacturer: A Dutton Book
ProductGroup: Book
Binding: Hardcover
ASIN: B000O5XOJA

Road Warriors: Dreams & Nightmares Along the Information Highway

Average customer rating:

Road Warriors: Dreams & Nightmares Along the Information Highway
Daniel Burstein , and David Kline
Manufacturer: Diane Pub Co
ProductGroup: Book
Binding: Hardcover

General & Reference | Technology | Science | Subjects | Books
ASIN: 0788166212

Product Description

A dramatic behind-the-scenes account of the battle over America's technological & economic future. Offers a vivid, human-scale narrative of the warring personalities & strategies driving the Digital Revolution. Analyzes the real-world effects of the vast technological changes now whipping across the social & economic landscape. Takes readers on a gripping tour on perhaps the greatest business battle in history: the fight for supremacy in the new media & information markets of tomorrow. Analyzes the strategies & tactics necessary to ensure a company its place in this fast-changing competitive environment.

Book Description

American business is in the midst of cataclysmic change. Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

Customer Reviews:

Must have marketing tool!.......2007-07-30

So far this is one of my favorite books. The connection made between marketing for small businesses and guerrilla warfare is brilliant. You my friends are the guerrillas. The giant corporations are your competitors, and you can hit them by being quick, responsive and inventive. Your strength is in being small.

The idea of finding your niche in the marketplace is an amazing one. How many stories have you read on other people's blogs or in entrepreneurial magazines about people who made a few million selling upscale clothes for little boys, lotions and shampoos for babies made with all natural products or jars of different, fancy types of peanut butter. Those are just a few of the stories I've heard lately.

I've started thinking that I really enjoy the marketing side of business. I can't wait until our business is further in its development. Then, I can use everything I've learned in this book, about how to use my time and money wisely, to ensure that those most likely to be my clients know about my business.

Anyone that owns a startup business should get this book. It has so many great ideas, you can really customize your marketing strategy to your business.

--
Cat Cromar
www.astartuplife.com/category/book-reviews

Straight forward, easy-to-read. Great Supplimental Work........2006-08-02

I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication.

The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.

The array of marketing materials it covered, plus the simple "case studies" kept it interesting.

I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.

bored, bored, bored.......2002-09-05

This book was completely outclassed by Michael Levine's Guerrilla PR Wired. Don't read anything else; it's a waste of time.

Boost your business brain-power!.......1998-06-04

Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!

A source of bountiful info on guerrila tactics in business.......1997-02-06

This book tells about how to, make pipe bombs, letter bombs, use hit and run tactics and other guerrilla warfare techniques that can be used in running a small business. Just kidding :) !! Guerrilla Marketing for the Home-Based Business is a wonderful source of knowledge and info on all forms of marketing and business

Guerrilla Saving: Secrets for Keeping Profits in Your Home-based Business

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Guerrilla Saving: Secrets for Keeping Profits in Your Home-based Business
Conrad Levinson , and Kathryn Tyler
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

Sustainable Development | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Home Based | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Marketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing)

ASIN: 0471345423

Book Description

Guerrilla Saving Tactics Help you Seize More of the Profits You've Earned "If Ben Franklin were around today, he'd be saying, `Because of the current tax laws, a penny saved is twice as valuable as a penny earned.' And Ben would be combing Guerrilla Saving for the fortune in good advice it contains. "From paper clips to publicity tips, Guerrilla Saving is the resource guide that home-based business owners have long needed but didn't know was possible. "Home-based entrepreneurs are a motivated and creative group. Jay Levinson and Kathryn Tyler have taken the best tips from some of the best guerrillas and laid them at our feet. If your future income is home-based, Guerrilla Saving: Secrets for Keeping Profits in Your Home-Based Business is the book you should devour tonight!" —Marc Eisenson, author of The Banker's Secret

Guerrilla Marketing for Home-Based Business (Guerrilla Marketing)

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Godin right "on-line" when giving insight for Entrepenuers
Godin right "on-line" when giving insight for Entrepenuers

Guerrilla Marketing for Home-Based Business (Guerrilla Marketing)
Jay Conrad Levinson , and Seth Godin
Manufacturer: Blackstone Audiobooks
ProductGroup: Book
Binding: Audio Cassette

General | Books on Cassette | Audiobooks | Formats | Books

General | Business & Investing | Subjects | Books

Home Based | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 0786110953

Customer Reviews:

Godin right "on-line" when giving insight for Entrepenuers.......2000-04-02

Seth Godin has time and time again delivered properous and productive information to the entrepenuer at heart. He walks us step by step into the depths of how to suceed in the dog eat dog world of commerce whether on-line or off, technology or pet rocks. A great book for anyone looking to "make things happen" in thier own, soo-to-be, corporation

Godin right "on-line" when giving insight for Entrepenuers.......2000-04-02

Guerrilla Marketing for the Home-Based Business (Unabridged)

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Guerrilla Marketing for the Home-Based Business (Unabridged)
Godin, Jay, Seth Levinson
Manufacturer: audible.com
ProductGroup: Book
Binding: Audio Download
ASIN: B000F4LBGI

Product Description

"Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Douglas F. Busch, Corporate Vice President and Chief Technology Officer, Digital Health Group, Intel Corporation - ""Viewing Technology through a Zoom Len"" 2. Warren Harrington, Vice President and Chief Information Officer, Blackwell Consulting Services - ""IT Leadership Thoughts, Insights, and Experiences"" 3. Robert J. Moran, Senior Vice President and Chief Information Officer, N.E.W. Customer Services Companies Inc. - ""Providing Leadership and a Technology Strategy"" 4. John Von Stein, Executive Vice President and Chief Information Officer, The Options Clearing Corporation - ""Spinning the IT Vision Wheel"" 5. James Wang, Chief Technology Officer, Motia Inc. - ""Developing a Technology Leadership Plan"" 6. Thomas C. Fountain, Vice President and Chief Information Officer, Honeywell Specialty Materials - ""Following a Vision for Technology"" 7. James J. Choi, Chief Technology and Information Officer, USIS - ""Leadership, Business, and Communication Processes Create Technology Wins"" 8. Steve Beason, Chief Technology Officer, Scientific Games - ""The Role of the Technology Executive"" 9. Eric Hansen, Chief Information Officer, Waste Connections Inc. - ""Notes for a New CIO"" 10. Dr. Paul Q. Judge, Chief Technology Officer, Secure Computing - ""Making Things Happen in Technology"" 11. Tom Murphy, Chief Information Officer, AmerisourceBergen - ""Creating a Strategy for

Managing a Public Relations Crisis: Top PR Executives on Crisis Management, Communicating Effectively, and Managing the Media (Inside the Minds)

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Managing a Public Relations Crisis: Top PR Executives on Crisis Management, Communicating Effectively, and Managing the Media (Inside the Minds)

Manufacturer: Aspatore Books Staff
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
ASIN: 1596226986

Product Description

Managing a Public Relations Crisis is an authoritative, insider's perspective on the key strategies for developing and executing internal and external communications in a crisis situation. Featuring Presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad, yet comprehensive overview of how a PR crisis evolves and the key steps to mitigating negative press. Through hypothetical scenarios and examples straight from the headlines, these authors articulate how crisis planning and support are essential to saving and rebuilding a company's reputation in the marketplace. From preparing a strategic plan in advance and establishing an emergency communications process to implementing solutions to manage media backlash, these authorities offer practical and adaptable strategies for PR professionals and industry leaders alike. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider's glimpse into how good public relations crisis management can turn a company disaster into positive media coverage. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Ted Faraone, Principal, Faraone Communications Inc. - "Notes from the Front" 2. Jerry A. Epstein, President and Chief Executive Officer, Zeno Group - "Building Culture and Vision in PR" 3. Amanda Brown-Olmstead, President and

Marketing Yourself to the Top: Communicating to Win in a Competitive Marketplace

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Marketing Yourself to the Top: Communicating to Win in a Competitive Marketplace
Susan St. John
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The Art and Science of Oncology: Top Doctors on Communicating Expectations to Patients, Developing a Treatment Plan, and Staying on Top of Research (Inside the Minds)

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The Art and Science of Pediatrics: Top Doctors on Caring for Children, Communicating With Parents, and Best Practices for the Challenges of Pediatric Medicine (Inside the Minds)

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Communicating with top management (Ipma reference library)

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How to Find the Perfect Job in 30 Days or Less: Fast, Easy Tips and Proven Techniques to Find a Great Job Fast
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Thanks for helping me find my new job

How to Find the Perfect Job in 30 Days or Less: Fast, Easy Tips and Proven Techniques to Find a Great Job Fast
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Manufacturer: Writers Club Press
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51 Ways To Find A Job Fast -- Guaranteed!

What Color Is Your Parachute? 2007: A Practical Manual for Job-Hunters and Career-Changers (What Color Is Your Parachute)

ASIN: 0595245250

Book Description

New book reveals the secrets to a successful job search plus resume tips, 125 job search sites, employment advice and hot jobs. Start your new career today.

Customer Reviews:

Thanks for helping me find my new job.......2002-10-24

Just wanted to say thanks for helping me find my new job. The book was great. I needed the jumpstart to put together my thoughts on what I wanted to do. The interview section helped me out a lot and so did the website section that reviewed all of the job search sites. Thanks again.

One happy reader(with a job) :)

International Trade 1993: Statistics (Wto World Trade Organization Annual Report)
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International Trade 1993: Statistics (Wto World Trade Organization Annual Report)
General Agreement on Tariffs & Trade
Manufacturer: Gen Agreement Tariffs Trade
ProductGroup: Book
Binding: Paperback

Statistics | Economics | Business & Investing | Subjects | Books
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ASIN: 9287011028

International Trade, 1995: Trends and Statistics (Wto World Trade Organization Annual Report)
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International Trade, 1995: Trends and Statistics (Wto World Trade Organization Annual Report)

Manufacturer: Unipub
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books
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ASIN: 9287011443

World Trade Organization 2003: International Trade Statistics 2003 (Wto World Trade Organization Annual Report)
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Trade stats 2003

China: Trading Giant

World Trade Organization 2003: International Trade Statistics 2003 (Wto World Trade Organization Annual Report)

Manufacturer: World Trade Organization
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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ASIN: 9287012350

Customer Reviews:

Trade stats 2003.......2004-01-23

China is now America's third largest trade partner. In 2003, the US did $400 billion of trade with Canada, $240 billion with Mexico, and $180 billion with China. Japan's trade with America amounted to $170 billion, Germany under $100 billion, and Britain $75 billion. Five of America's top ten trade partners are Asian: China, Japan, Korea, Taiwan, and Malaysia (surprise). Only three were from Europe: Germany, Britain, and France.

Trade growth between America and China is extremely fast. Within a decade, maybe even in five years' time, China will replace Mexico to become America's second largest trade partner. By 2025 - perhaps before - China will be America's number one trade partner.

China: Trading Giant.......2004-01-17

The 2002 trade statistics are very instructive. In total (exports + imports) merchandise trade, China did $621 billion, about 6% of the world total. That might not sound like much until you consider that Japan's share is only 8%. Indeed, if the EU is counted as one unit (thus intra-EU trade is not counted), then China is the world's fourth largest trading nation, after the US, EU and Japan, in merchandise. China's 20% a year growth means the country will overtake Japan's #3 position in two to three years.

If both goods and services are counted, then China did about $702 billion of trade in 2002. That's a lot less than America's $2,382 billion. (But Japan's figure is only $922 billion.) Since there are no figures for extra-EU trade in services, China was, in both goods and services, the world's SIXTH largest trader, after the US, Germany, Japan, Britain, and France, in that order. China can beat Japan in no more than three years if it continues this phenomenal rate of growth.

So that leaves China as the world's number three trading nation, after the US and Germany, OR after the EU and the US, in a couple of years. (China's growth in services trade is a strong 13% - services trade is a lot smaller than goods trade for all countries except Luxembourg.)

Not a bad performance for a country which only 25 years ago did next to no trade with the outside world.

world Trade Organization Annual Report of International Trade Statistics
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world Trade Organization Annual Report of International Trade Statistics
World Trade Organization , and WTO
Manufacturer: Bernan Press
ProductGroup: Book
Binding: CD-ROM

General | Popular Economics | Business & Investing | Subjects | Books
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General | Personal Finance | Business & Investing | Subjects | Books
ASIN: 0890592128

World Trade Organization Annual Report of International Trade Statistics: Electronic Access to Official Worldwide Trade Statistics
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World Trade Organization Annual Report of International Trade Statistics: Electronic Access to Official Worldwide Trade Statistics
Bernan Press
Manufacturer: Bernan Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0890591652

World Trade Organization International Trade Statistics Report 2000 (Wto World Trade Organization Annual Report)
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World Trade Organization International Trade Statistics Report 2000 (Wto World Trade Organization Annual Report)
World Trade Organization
Manufacturer: Unipub
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books
Statistics | Economics | Business & Investing | Subjects | Books
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ASIN: 9287012164

Wto Annual Report 2001: International Trade Statistics (Wto World Trade Organization Annual Report)
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Wto Annual Report 2001: International Trade Statistics (Wto World Trade Organization Annual Report)
World Trade Organization
Manufacturer: World Trade Organization
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
ASIN: 9287012202

International Trade, 1991-1992: Statistics (Wto World Trade Organization Annual Report)
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International Trade, 1991-1992: Statistics (Wto World Trade Organization Annual Report)
General Agreement on Tariffs and Trade (Organization)
Manufacturer: Gen Agreement Tariffs Trade
ProductGroup: Book
Binding: Paperback

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ASIN: 928701082X

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