TrimTabs Investing: Using Liquidity Theory to Beat the Stock Market
Average customer rating: 3.5 out of 5 stars
  • Fresh ideas
  • Predicting the short term direction of market
  • Started off great, ended poorly
  • A Bargain Price for an Inside Look at Investing
  • Save your money!
TrimTabs Investing: Using Liquidity Theory to Beat the Stock Market
Charles Biderman , and David Santschi
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
StocksStocks | Investing | Business & Investing | Subjects | Books
GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
Similar Items:
  1. The Complete Guide to Market Breadth Indicators The Complete Guide to Market Breadth Indicators
  2. The Only Three Questions That Count: Investing by Knowing What Others Don't The Only Three Questions That Count: Investing by Knowing What Others Don't
  3. Unexpected Returns: Understanding Secular Stock Market Cycles Unexpected Returns: Understanding Secular Stock Market Cycles
  4. The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities (2nd Edition) (Wharton School Publishing Paperbacks) The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities (2nd Edition) (Wharton School Publishing Paperbacks)
  5. Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles

ASIN: 0471697206

Book Description

Whether you are an investment professional managing billions of dollars or an individual investor with a small nest egg, TrimTabs Investing shows you how to beat the major stock market averages with less risk.  This groundbreaking book begins by comparing the stock market to a casino in which the house (public companies and the insiders who run them) buys and sells shares with the players (institutional and individual investors).  TrimTabs Investing argues that stock prices are primarily a function of liquidity—the amount of shares available for purchase and the amount of money available to buy them—rather than fundamental value.  Finally, it outlines the building blocks of liquidity theory and explains how you can use them to predict the direction of the stock market.

“Charles Biderman, a savvy and battle-scarred veteran of the investment wars, has fashioned an intriguing approach to making money in the stock market that adroitly avoids both heavy-breathing speculation and the standard Wall Street practices that enable investors, big and small, to lose money in good markets as well as bad. Aimed at the sophisticated investor (which may or may not be an oxymoron), the book is written in blessedly straightforward prose and is a worthwhile read for anyone with an urge to have a fling at investing.--Alan Abelson
Barron’s

“Since the days of Joseph and Pharaoh, it has been axiomatic that the size of the grain harvest affects the level of grain prices; but today’s investors have been slow to appreciate the fact that the supply of stock shares significantly determines the level of stock prices. Biderman’s long overdue book outlines the theory and evidence behind ‘Trading Float,’ the actual—and exploitable—power behind major moves in the stock market. --Paul Montgomery
CEO and CIO of Montgomery Capital Management

“‘Trade as corporate execs do, not as they say.’ Charles Biderman has built an impressive list of hedge fund clients from this essential insight, and this book does a great job explaining exactly how retail investors can incorporate it into their investing.” --Eric Zitzewitz
Assistant Professor of Economics, Stanford Graduate School of Business

“Charles Biderman is a smart thinker, clear writer—and he offers here some very interesting ideas. This book is for the little guy who enjoys reading about money and economics, even if he doesn’t adopt the strategies offered here; and for the professional or sophisticated investor, who, to a greater or lesser degree, just might.--Andrew Tobias
author of The Only Investment Guide You'll Ever Need

Download Description

Whether you are an investment professional managing billions of dollars or an individual investor with a small nest egg, TrimTabs Investing shows you how to beat the major stock market averages with less risk. This groundbreaking book begins by comparing the stock market to a casino in which the house (public companies and the insiders who run them) buys and sells shares with the players (institutional and individual investors). TrimTabs Investing argues that stock prices are primarily a function of liquidity;the amount of shares available for purchase and the amount of money available to buy them,rather than fundamental value. Finally, it outlines the building blocks of liquidity theory and explains how you can use them to predict the direction of the stock market.

Customer Reviews:

4 out of 5 stars Fresh ideas.......2006-01-30

The author claims to have altruistic motives and does present some new ideas, which likely work. Unfortunately, it is difficult to collect all the data by oneself. The subscription service is expensive. If Mr.Biderman is truly altruistic, he will keep his subscription cost low.

5 out of 5 stars Predicting the short term direction of market.......2005-08-03

Charles Biderman thinks about the stock market differently. In his book, he uses liquidity analysis to very effectively predict the short term direction of market. He does it in a clear, simple and concise way. Is it a silver bullet? Of course not. There is no silver bullet! However, I have been an independent sales contractor selling TrimTabs Investment Research for nearly ten years and I can tell you that 29 of the largest over $1-5 billion hedge funds buy TrimTabs research. Why? Because it is original and unique research. I have come across no other similar research in all my years selling it. The book is worth reading for this reason alone.



Michael Alexander



2 out of 5 stars Started off great, ended poorly.......2005-06-17

I was riveted to the first several chapters because I came to the same conclusions concerning the "Stock Market Casino" that the author did. As the book went on, I learned about liquidity theory and was all excited that I was "on to something". As I read the recommendations for dollar cost averaging Vanguarg Mutual Funds and ETF's, I started to disconnect with the author. And then the author explained that it is difficult to compute liquidity theory because the data supplied to the public is delayed by at least a month making the data unreliable for timely investment decisions. I was also disappointed at the explanation of why the liquidity theory would have you getting out of the market during the big bull run of mid 2003 - 2004. He mentioned that the theory can sometimes be an art.... So, now I believe in the liquidity theory but I'll have to figure my own strategies to use it.

5 out of 5 stars A Bargain Price for an Inside Look at Investing.......2005-06-03

This book is really different for the world of finance because it is frank and down-to-earth without making a lot of grandiose claims. As an individual investor, I am not interested in tracking company earnings but want to time my buy, move and rebalance decisions.

I could relate to the character in the first chapter. I was not as interested in the looking back section as much as the liquidity in action and the looking ahead sections. So, it's about reading the chapters that pertain to your investment goals.

There, I confess to skipping the more aggressive strategies but the point is that Biderman makes these strategies available. The view of supply and demand in the market is intriguing. This liquidity view seems to be an important piece of the puzzle. The author's voice is loud and clear. I like his candor. I think it's irrelevant what his company charges for research because this book gives me a rare inside look at how professional money managers might operate. Biderman sounds like someone I'd like to sit down with for a consultation.

1 out of 5 stars Save your money!.......2005-06-02

I spent almost 20 bucks for this e-book that was written to pump their website and service.
Biderman claims altruistic intent to help the investor win the "stock market casino" against the corporate "house".

He charges $6,000 a year for his Trimtabs.com newsletters for "mostly institutional" investors but this 6K a year is the 60% off sub rate for individual investors. Some altruistic intent huh?

He does collest information but I found a website that gives away for free most of the info he collects and wants to sell for 6K a year. http://www.capital-flow-analysis.com/

Most of the information he talks about in his book is freely available if you want to dig for it. On the the flip side he gives an interesting account of the rise and fall of the stock market in the 90's and early 00's in regards to "liquidity" theory.

In a nutshell, bet with the corporations and against the individual investor they are usually wrong. Like in 1929, 1987 and 2000, when the individual investor is hyped about the market, buy bonds. When everyone thinks the market sucks, buy stocks. There, you saved $20 to $30 bucks.

Guide to Managerial Persuasion and Influence (Guide to Series in Business Communication)
Average customer rating: 5 out of 5 stars
  • Excellent Book
Guide to Managerial Persuasion and Influence (Guide to Series in Business Communication)
Jane P. Thomas
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Social Psychology & InteractionsSocial Psychology & Interactions | Psychology & Counseling | Health, Mind & Body | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Marketing Management: The Big Picture Marketing Management: The Big Picture
  2. Guide to Managerial Communication (7th Edition) (Guide to Series in Business Communication) Guide to Managerial Communication (7th Edition) (Guide to Series in Business Communication)
  3. Texas Instruments BA II Plus Professional Financial Calculator Texas Instruments BA II Plus Professional Financial Calculator
  4. Fundamentals of Intermediate Accounting Fundamentals of Intermediate Accounting
  5. Fundamentals of Intermediate Accounting 2006 FASB Update, with TakeAction! CD Fundamentals of Intermediate Accounting 2006 FASB Update, with TakeAction! CD

ASIN: 0131405683

Book Description

This brief, reader-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. KEY TOPICS Specific chapter topics cover developing your argument, checking your logic, analyzing your audience, motivating your audience, studying the organization, and considering the intercultural environment. For managers and assistant managers—and anyone responsible for a staff—who needs to communicate in a persuasive and compelling way.

Customer Reviews:

5 out of 5 stars Excellent Book.......2007-02-08

Excellent book! Quite possibly the best in the market on managerial persuasion and influence. A MUST read for every business person!
Guide to Managerial Persuasion and Influence (Prentice Hall Series in Advanced Communication)
Average customer rating: Not rated
    Guide to Managerial Persuasion and Influence (Prentice Hall Series in Advanced Communication)
    Jane P. Thomas
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback
    ASIN: B000OICE9S

    Restaurant Management: Customers, Operations, and Employees (3rd Edition)
    Average customer rating: 5 out of 5 stars
    • Very usefull
    • Awesome in understanding all aspects of the restaurant
    • Restaurant Management-customers, Operations, and Employees
    Restaurant Management: Customers, Operations, and Employees (3rd Edition)
    Robert Christie Mill
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

    Children's BooksChildren's Books | Subjects | Books | Baby-3 | Ages 4-8 | Ages 9-12 | Audiobooks | Animals | Arts & Music | Authors & Illustrators, A-Z | Computers | Educational | History & Historical Fiction | Issues | Literature | Obsessions | People & Places | Popular Characters | Reference & Nonfiction | Religions | Science, Nature & How It Works | Series | Sports & Activities
    GeneralGeneral | Business & Investing | Subjects | Books
    Hospitality, Travel & TourismHospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
    Children's BooksChildren's Books | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Restaurant Operations Management: Principles and Practices Restaurant Operations Management: Principles and Practices
    2. The Restaurant Managers Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation The Restaurant Managers Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation
    3. The Encyclopedia Of Restaurant Training: A Complete Ready-to-Use Training Program for All Positions in the Food Service Industry The Encyclopedia Of Restaurant Training: A Complete Ready-to-Use Training Program for All Positions in the Food Service Industry
    4. Restaurant Financial Basics Restaurant Financial Basics
    5. Design and Equipment for Restaurants and Foodservice: A Management View Design and Equipment for Restaurants and Foodservice: A Management View

    ASIN: 0131136909

    Book Description

    Identifies the crucial elements involved in the operation of a restaurant, and their interrelationships that are necessary to achieve success. Structured around the three parts of the meal experience—the customers, the operation (consisting of food, beverage and the physical facility) and the employees—the book examines how to effectively manage an existing restaurant operation. This edition continues its strong coverage of marketing, promotions, and employment issues, and captures the essential elements needed to produce satisfied customers and a profitable restaurant operation. Offers fully updated material including: Updated figures and numbers, Longitudinal analysis of recent trends, The latest demographic projections and the implications for managers, Added section on ergonomics and its impact on layout and design and New material on energy conservation and cost savings. Strategies for using the Internet as a promotional tool shows readers how to use technology to run and increase their business. A focus on profitability addresses common reasons restaurants fail. Examines factors to success, such as concept, creativity, menu, pricing, productivity, cost control etc. Restaurant managers. For anyone interested in “the meal experience,” or thinking about becoming a restaurant entrepreneur.

    Customer Reviews:

    5 out of 5 stars Very usefull.......2006-03-11

    Although this book is expensive, the quality of its contents justifies the aquisition. It's a comprehensive manual of all the aspects the you must take into account when you are running a restaurant or you wish to start one. Nobody should start a business in this industry without reading books like this.

    5 out of 5 stars Awesome in understanding all aspects of the restaurant.......2003-06-04

    It's been a year since we opened our restaurant in Chicago without any prior experience in the food industry. Having read this book helped me create and maintain our financial controls and understand our customer expectations. For less than 90 bucks, this book has provided me with invaluable, easy to understand and directly applicable concepts. A must read for anyone starting out in the restaurant business.

    5 out of 5 stars Restaurant Management-customers, Operations, and Employees.......2000-05-24

    I will soon be opening a cafe and have been desperately looking for a book like this. It is a detailed text book covering everything, plus hundreds of "quick bites" that offer tips and examples to help with understanding. I know its a reference that I will go back to over and over.
    Instructor's Manual with Test Item File Restaurant Management Customers, Operations and Employees
    Average customer rating: Not rated
      Instructor's Manual with Test Item File Restaurant Management Customers, Operations and Employees
      Robert Christie Mill
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Paperback

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
      ASIN: 0130281409
      Restaurant Management- Customers, Operations, And Employees
      Average customer rating: Not rated
        Restaurant Management- Customers, Operations, And Employees
        Christe Mill
        Manufacturer: Prentice Hall
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000OIMFLA

        Wisdom at Work: The Awakening of Consciousness in the Workplace
        Average customer rating: Not rated
          Wisdom at Work: The Awakening of Consciousness in the Workplace
          Let Davidson
          Manufacturer: Larson Publications
          ProductGroup: Book
          Binding: Paperback

          Motivation & Self-ImprovementMotivation & Self-Improvement | Business Life | Business & Investing | Subjects | Books
          WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
          MysticismMysticism | New Age | Religion & Spirituality | Subjects | Books
          ASIN: 0943914868

          Book Description

          Wisdom at Work sparkles with powerful visions and hands-on examples of people doing it well, discovering the workplace as a natural setting for soul-making and deep soul work.

          Business Communication Basics: Application and Technology
          Average customer rating: Not rated
            Business Communication Basics: Application and Technology
            Ross Figgins , Steven P. Golen , and C. Glenn Pearce
            Manufacturer: John Wiley & Sons Inc
            ProductGroup: Book
            Binding: Hardcover

            Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
            ASIN: 0131055526
            Mobile management: GPS and and onboard communication devices moving far beyond basics.(On Technology)(global positioning system)(Remote Dynamics Inc.,) : An article from: Fleet Equipment
            Average customer rating: Not rated
              Mobile management: GPS and and onboard communication devices moving far beyond basics.(On Technology)(global positioning system)(Remote Dynamics Inc.,) : An article from: Fleet Equipment
              Carol Birkland
              Manufacturer: Maple Communications
              ProductGroup: Book
              Binding: Digital

              GeneralGeneral | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
              ASIN: B000ALUE7I
              Release Date: 2005-07-25

              Book Description

              This digital document is an article from Fleet Equipment, published by Maple Communications on June 1, 2005. The length of the article is 611 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: Mobile management: GPS and and onboard communication devices moving far beyond basics.(On Technology)(global positioning system)(Remote Dynamics Inc.,)
              Author: Carol Birkland
              Publication: Fleet Equipment (Magazine/Journal)
              Date: June 1, 2005
              Publisher: Maple Communications
              Volume: 31 Issue: 6 Page: 4(1)

              Distributed by Thomson Gale
              Visual Basic.NET and XML: Harness the Power of XML in VB.NET Applications.(Book Reviews): An article from: Technical Communication
              Average customer rating: Not rated
                Visual Basic.NET and XML: Harness the Power of XML in VB.NET Applications.(Book Reviews): An article from: Technical Communication
                Vishal Khapre
                Manufacturer: Society for Technical Communication
                ProductGroup: Book
                Binding: Digital

                GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
                Visual BasicVisual Basic | Programming | O'Reilly | By Publisher | Books
                GeneralGeneral | Literature & Fiction | Subjects | e-Docs | Formats | Books
                ASIN: B000826VIK
                Release Date: 2005-07-31

                Book Description

                This digital document is an article from Technical Communication, published by Society for Technical Communication on February 1, 2004. The length of the article is 664 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                Citation Details
                Title: Visual Basic.NET and XML: Harness the Power of XML in VB.NET Applications.(Book Reviews)
                Author: Vishal Khapre
                Publication: Technical Communication (Refereed)
                Date: February 1, 2004
                Publisher: Society for Technical Communication
                Volume: 51 Issue: 1 Page: 123(2)

                Distributed by Thomson Gale
                Figgins Study Guide T/A Business Communication Basics - Application and Technology
                Average customer rating: Not rated
                  Figgins Study Guide T/A Business Communication Basics - Application and Technology
                  R SS FIGGINS
                  Manufacturer: John Wiley & Sons Inc
                  ProductGroup: Book
                  Binding: Unknown Binding

                  Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
                  ASIN: 0471801178

                  Coaching Tips for Job Seekers: Keys and Secrets for Success
                  Average customer rating: Not rated
                    Coaching Tips for Job Seekers: Keys and Secrets for Success
                    John S., Ph.D. Lybarger , and William L., M.D. Donelson
                    Manufacturer: iUniverse
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
                    GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
                    Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
                    ResumesResumes | Job Hunting & Careers | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    ASIN: 0595289452

                    Book Description

                    Chris Johnson had everything—a great job, comfortable salary, and bright future—until his company was acquired and his position eliminated.

                    Follow ChrisÂ's journey as he overcomes unexpected obstacles and challenges. Working with a coach, he creates persuasive résumés and letters that get job interviews. By applying his new interviewing and negotiations skills, he wins and accepts a desirable job offer.

                    Learn how you can achieve dramatic results by discovering your job matches, creating a plan for getting interviews, and negotiating a new, competitive position!

                    “In my estimation, a master résumé writer—certainly one of the nationÂ's top writers—is John Lybarger, MBA, PhD.” Gerry Harrington, former executive producer, CNN

                    “John was a significant resource in my job search. He is extremely creative, resourceful, persistent, and a great source of positive feedback and ideas. I would not have found the opportunities I did without John's help!” Dick Mosher, former associate general counsel, Maytag Corporation

                    “Résumé revamping is a largely unregulated field, rife with sham grammarians, sloppy formatters, and pricey Â`career-repurposingÂ' poseurs who promise access to Â`hidden job marketsÂ' that donÂ't existÂ…Among those we felt helped craft the clearest, most data-filled résumésÂ…John Lybarger of Career Architects based in Denver.” Michelle Conlin, editor, Business Week,

                    , July 14, 2003

                    Esign: Encouraging the Use of Electronic Signatures in the Financial Services Industry: Hearing Before the Committee on Financial Services, U.S. House of
                    Average customer rating: Not rated
                      Esign: Encouraging the Use of Electronic Signatures in the Financial Services Industry: Hearing Before the Committee on Financial Services, U.S. House of

                      Manufacturer: Diane Pub Co
                      ProductGroup: Book
                      Binding: Plastic Comb

                      GeneralGeneral | Business & Investing | Subjects | Books
                      Banks & BankingBanks & Banking | Industries & Professions | Business & Investing | Subjects | Books
                      GeneralGeneral | Personal Finance | Business & Investing | Subjects | Books
                      GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
                      ASIN: 075673004X

                      Retire Worry-Free: Financial Strategies for Tomorrow's Independence
                      Average customer rating: Not rated
                        Retire Worry-Free: Financial Strategies for Tomorrow's Independence
                        Michael E. Leonetti
                        Manufacturer: Dearborn Trade Pub
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Business & Investing | Subjects | Books
                        Financial PlanningFinancial Planning | Personal Finance | Business & Investing | Subjects | Books
                        ASIN: 0793100887

                        Marketing With Email : A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet's Most Powerful Tool
                        Average customer rating: 5 out of 5 stars
                        • Buy a new Highlighter
                        • Wonderful Business Tool
                        • The Best Introduction to Low-Cost, Ethical E-Mail Marketing!
                        • E-mail with permission, do not spam your audience!
                        • Buy One for Yourself and One for a Friend
                        Marketing With Email : A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet's Most Powerful Tool
                        Shannon Kinnard
                        Manufacturer: Maximum Pr
                        ProductGroup: Book
                        Binding: Paperback

                        Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                        E-mailE-mail | Software | Computers & Internet | Subjects | Books
                        InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
                        GeneralGeneral | Computers & Internet | Subjects | Books
                        Similar Items:
                        1. Permission Based E-mail Marketing Permission Based E-mail Marketing
                        2. Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
                        3. Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
                        4. Advanced Email Marketing Advanced Email Marketing
                        5. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

                        ASIN: 1885068409

                        Customer Reviews:

                        5 out of 5 stars Buy a new Highlighter.......2001-08-20

                        I am a technoid (See my about me area) so when I first started reading this book and Kinnard described the tools I thought the book was going to be fairly boring. Later when I entered in the chapters on marketing I was thrilled with an entry level book.

                        I needed (and still need) good ideas to help me market my business. I used my highlighter a great deal in this book. In almost every one of the later chapters I found really good ideas. Also the structure of the book was wonderful. The beginning of every chapter is a series of descriptive or narrative paragraphs, case study, resources and a cheat sheet. The structure that Kinnard uses makes this a tool for reference as well as a good read.

                        Finally, I think Kinnard has an excellent style. I think one of the great tasks of writing a book like this one is that most of the audience really is not interested in reading the material. We just want to know it so that we can use it. So, time spent reading and learning about email is tiresome. Kinnard does a good job of making the paint dry quickly.

                        4 out of 5 stars Wonderful Business Tool.......2001-01-10

                        For anyone looking for an experienced and relaible method of managing opt-in email marketing this is for you.

                        5 out of 5 stars The Best Introduction to Low-Cost, Ethical E-Mail Marketing!.......2000-09-05

                        I picked up this book because I have always found e-mail to be an effective way to begin and develop relationships with interesting people I would never have otherwise met. That's one of the many reasons I like to write reviews on Amazon.com. Since most books about the Internet are extremely simple and out-of-date, I had low expectations. Imagine how pleased I was when I discovered that this book not only answered many of my questions (such as how to get started with e-mailing to opt-in lists of people who have given permission to be contacted with information in certain subject areas) but also provided information that I did not imagine existed (such as sites for posting e-mail press releases and statements of competency to reach the media). Best of all, the ideas here take little capital and expertise so most people who are active on the Internet can use them.

                        Here is the table of contents to give you a sense of how the book is organized:

                        Chapter 1: E-Mail Newsletters

                        Chapter 2: Discussion Lists

                        Chapter 3: Online Networking

                        Chapter 4: Signature Files

                        Chapter 5: Autoresponders

                        Chapter 6: Customer Relationship Management

                        Chapter 7: Promotions and Direct E-Mail

                        Chapter 8: Online Public Relations

                        Chapter 9: Advertising in E-Publications

                        Chapter 10: E-Mail Marketing Rulebook

                        Chapter 11: Technical Know-How

                        Chapter 12: Measuring Results

                        Chapter 13: Opt-In List Brokering

                        Chapter 14: Worksheets

                        Chapter 15: 20 Recommended E-Mail Publications

                        As a result of reading this book, I began to wonder if I should also offer a free e-mail newsletter of more analytical and detailed book reviews covering those books I like best, with the reviews organized to be easier to access. Your opinions on that subject are most welcome!

                        The technical support in the book can save you some money on implementing by allowing you to do more of the work yourself. You are also directed to examples and organizations that can help you. I wrote down more than 30 web sites I want to investigate as a result of reading this book. That's about 27 more than I got out of the last 400 books I have read.

                        Another positive feature of the book is that it is anti-Spam. If you are like me, you get about 40 Spam messages a day that have no connection to any interest you have and seem to be created by people with little talent. One reason I have been slow to use more e-mail marketing is because I am very anti-Spam and didn't want to become a Spammer even by accident.

                        The best advice from the book is to build your own lists from people who reply to you and give you permission to contact them again, and use those to establish and maintain mutually supportive relationships. That makes sense to me. My web designer has been urging me on with this idea for years, but I never quite got the point before. Now I see what I should be doing. Even though I have read and liked Permission Marketing, the idea just hadn't clicked before.

                        Even if you don't plan to do e-mail mass marketing, the ideas in here for online public relations will make the book valuable all by themselves.

                        The authors also offer you access to their web site for more information and help.

                        A revised edition is planned for a few weeks from now, and I suspect that it would be a good idea to see what is in that edition as well. I wouldn't wait for that one, however, to get started. You can make significant progress in the meantime with this edition.

                        After you have finished reading this book, ask yourself what is the one thing you could do today that would help get valuable knowledge out to those who need it most. Then take that action. I also urge you to make that question and action step a daily process thereafter. This book should make you very capable of doing this!

                        4 out of 5 stars E-mail with permission, do not spam your audience!.......2000-08-07

                        Marketing With E-Mail is a quick reading that broadens your horizon by giving you a concise, to the point overview of the different tools available to market a company and its products/ services through e-mail. Permission marketing is the mantra of Marketing With E-Mail and her author, Shannon Kinnard. E-mail marketing, though important, is not a stand-alone communication channel. By offering your prospects and customers multiple response paths, you increase the probability that they will respond to your product offering. In addition, Marketing With E-Mail and the companion web site refer to many resources that you can explore to get additional insights into that new field of marketing. Shannon Kinnard, however, does not cover the economics of e-mail marketing thoroughly. Case studies are not usually backed up by any in-depth financial analysis that should definitely convince you that investing in e-mail marketing provides a sensible return on investment and positively influences customer lifetime value. Hopefully, Shannon Kinnard will further share her (financial) expertise with you in the second edition of Marketing With E-Mail that will be released soon.

                        5 out of 5 stars Buy One for Yourself and One for a Friend.......2000-07-18

                        As a web designer for small businesses, the task of bringing visitors to a site often falls into my lap. It's a daunting task and with internet marketing still in it's infancy it's difficult to look to anyone as an expert. Ms. Kinnard is worth her weight in gold; demonstrating how to handle the new field of e-marketing and expertly giving how-to advice.

                        Many of my clients are regional shops and businesses that do not have the big business (big $$) marketing budgets. Not only do I often find myself referring to this book often, but I recommend it to all of my clients as well.

                        Business owners are often one of the biggest draws for a business; their personality, eye for detail, or craftsmanship is what attracts customers. By reading this book, my clients are able to market themselves, which my all accounts is a win-win scenario.

                        If you own a business or if you represent a business that is trying to increase their market share on the Internet, make this mandatory reading.

                        Certified Tropical Timber and Consumer Behaviour: The Impact of a Certification Scheme for Tropical Timber from Sustainable Forest Management on German Demand (Environmental and Resource Economics)
                        Average customer rating: Not rated
                          Certified Tropical Timber and Consumer Behaviour: The Impact of a Certification Scheme for Tropical Timber from Sustainable Forest Management on German Demand (Environmental and Resource Economics)
                          Karl Ludwig Brockmann , J. Hemmelskamp , and O. Hohmeyer
                          Manufacturer: Springer-Verlag Telos
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                          InternationalInternational | Economics | Business & Investing | Subjects | Books
                          Sustainable DevelopmentSustainable Development | Economics | Business & Investing | Subjects | Books
                          Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
                          ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                          GeneralGeneral | Science | Subjects | Books
                          Forests & ForestryForests & Forestry | Natural Resources | Nature & Ecology | Science | Subjects | Books
                          ForestsForests | Conservation | Outdoors & Nature | Subjects | Books
                          ManagementManagement | Forestry | Agricultural Sciences | Professional Science | Professional & Technical | Subjects | Books
                          ASIN: 3790809551

                          Mercosur Southern Common Market Business Law Handbook: Argentina, Paraguay, Uruguay and Brazil (Global Investment and Business Library)
                          Average customer rating: Not rated
                            Mercosur Southern Common Market Business Law Handbook: Argentina, Paraguay, Uruguay and Brazil (Global Investment and Business Library)

                            Manufacturer: International Business Publications, USA
                            ProductGroup: Book
                            Binding: Paperback

                            Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                            GeneralGeneral | Business & Investing | Subjects | Books
                            GeneralGeneral | International | Business & Investing | Subjects | Books
                            Business LawBusiness Law | Reference | Business & Investing | Subjects | Books
                            GeneralGeneral | South America | Latin America | Travel | Subjects | Books
                            Paraguay & UruguayParaguay & Uruguay | South America | Latin America | Travel | Subjects | Books
                            GeneralGeneral | Argentina | South America | Latin America | Travel | Subjects | Books
                            GeneralGeneral | Brazil | South America | Latin America | Travel | Subjects | Books
                            GeneralGeneral | Business | Law | Professional & Technical | Subjects | Books
                            ASIN: 073977560X

                            Andean Group  Business Law Handbook (World Business Law Handbook Library)
                            Average customer rating: Not rated
                              Andean Group Business Law Handbook (World Business Law Handbook Library)

                              Manufacturer: Intl Business Pubns USA
                              ProductGroup: Book
                              Binding: Paperback

                              Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                              GeneralGeneral | Business & Investing | Subjects | Books
                              GeneralGeneral | International | Business & Investing | Subjects | Books
                              Business LawBusiness Law | Reference | Business & Investing | Subjects | Books
                              ASIN: 0739775359

                              Books:

                              1. Understanding Credit Derivatives and Related Instruments (Academic Press Advanced Finance Series)
                              2. Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There
                              3. Wealth Management: The Financial Advisor's Guide to Investing and Managing Your Client's Assets
                              4. What Every Business Owner Should Know About Valuing Their Business
                              5. Wiley Not-for-Profit GAAP 2006: Interpretation and Application of Generally Accepted Accounting Principles for Not-for-Profit Organizations (Wiley Not for Profit Gaap)
                              6. Winning the Cash Flow War: Your Ultimate Survival Guide to Making Money and Keeping It
                              7. Wow The Dow!: The Complete Guide To Teaching Your Kids How To Invest In The Stock Market
                              8. A History of the Theory of Investments: My Annotated Bibliography (Wiley Finance)
                              9. Analysing and Interpreting the Yield Curve (Wiley Finance)
                              10. Asset Protection : Concepts and Strategies for Protecting Your Wealth

                              Books Index

                              Books Home

                              Recommended Books

                              1. A Greek-English Lexicon of the New Testament and Other Early Christian Literature
                              2. Unzipped
                              3. The Anatomical Exercises: De Motu Cordis and De Circulatione Sanguinis in English Translation
                              4. The Extracellular Matrix Factsbook
                              5. The Safari Companion: A Guide to Watching African Mammals Including Hoofed Mammals, Carnivores, and
                              6. Tropical Modern
                              7. The Terror Before Trafalgar: Nelson, Napoleon, and the Secret War
                              8. Solar-Assisted Air-Conditioning in Buildings: A Handbook for Planners
                              9. The Superintendent's Guide to Controlling Putting Green Speed
                              10. Vedette: or Conversations with the Flamenco Shadows