Truth, Lies and Advertising : The Art of Account Planning
Average customer rating: 5.0
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  • The best planning book I've read to date
  • Perfect
  • Excellent Introduction But Too Consumer Focussed
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Truth, Lies and Advertising : The Art of Account Planning
Jon Steel
Manufacturer: Wiley
Catalog: Book
Media: Hardcover
Advertising | Advertising & Promotion | Advertising agencies | Advertising campaigns | Business & Economics | Business / Economics / Finance | Business/Economics | Customer services | Marketing | Planning | United States | Business & Economics / Advertising & Promotion | Sales & marketing management
Asin: 0471189626
Release Date: 13 March, 1998
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Total Quality: Management, Organization and Strategy
Average customer rating: 5.0
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  • More than just quality
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    James R. Evans
    Manufacturer: South-Western College Pub
    Catalog: Book
    Media: Paperback
    Business & Economics | Business / Economics / Finance | Business/Economics | Leadership | Quality Control | Total Quality Management | Business & Economics / Quality Control | Business & Management | Personnel & human resources management
    Asin: 0324301596
    Release Date: 01 November, 2004
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    The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People
    Average customer rating: 4.5
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    • Exceptional Talent Management Resource
    • Good reference material
    • AN EXCELLENT COLLECTION OF INSIGHTFUL CONTRIBUTIONS.
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    		The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People
    Lance A. Berger , and Dorothy R. Berger
    Manufacturer: McGraw-Hill
    Catalog: Book
    Media: Hardcover
    Business & Economics | Business / Economics / Finance | Business/Economics | Entrepreneurship | Human Resources & Personnel Management | Management | Management - General | Personnel And Human Resources Management | Business & Economics / Human Resources & Personnel Management | Management & management techniques | Personnel & human resources management
    Asin: 0071414347
    Release Date: 01 October, 2003
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    Emerging Markets: A Practical Guide for Corporations, Lenders, and Investors
    Average customer rating: 5.0
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    • realistic guide to the developing world
    • Highly Recommended!
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      Jeffrey C. Hooke , and Jeff Hooke
      Manufacturer: Wiley
      Catalog: Book
      Media: Hardcover
      Business & Economics | Business / Economics / Finance | Business/Economics | Developing countries | Exports & Imports | Finance | Foreign Investments | International - General | Investments & Securities - General | Investments, American | Investments, Foreign | Securities | Business & Economics / Finance | Investment & securities
      Asin: 0471360996
      Release Date: 18 May, 2001
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      Don't Shoot the Dog!: The New Art of Teaching and Training
      Average customer rating: 4.5
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      • Buy this book BEFORE you buy any other Dog (or any animal) Training Book!!!
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      		Don't Shoot the Dog!: The New Art of Teaching and Training
      Karen Pryor
      Manufacturer: Bantam
      Catalog: Book
      Media: Paperback
      Behavior modification | Business / Economics / Finance | Conditioned response | Feedback (Psychology) | Personal Growth - Success | Reference - General | Reinforcement (Psychology) | Self-Help | Training | Educational psychology | Popular psychology | Self-Help / Success
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      Release Date: 03 August, 1999
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      		Making Innovation Work: How to Manage It, Measure It, and Profit from It
      Tony Davila , Marc J. Epstein , and Robert Shelton
      Manufacturer: Wharton School Publishing
      Catalog: Book
      Media: Hardcover
      Business & Economics | Business / Economics / Finance | Business/Economics | Industrial management | Management | Management - General | Nanotechnology | Organizational change | Strategic Planning | Technological Innovations | Business & Economics / Systems & Planning | Business & Management
      Asin: 0131497863
      Release Date: 22 July, 2005
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      The Hitchhiker's Guide to Lean: Lessons from the Road
      Average customer rating: 5.0
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      		The Hitchhiker's Guide to Lean: Lessons from the Road
      Andy Carlino
      Manufacturer: Society of Manufacturing Engineers
      Catalog: Book
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      Managerial Accounting: Focus on Decision Making
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          		Managerial Accounting: Focus on Decision Making
          Steve Jackson , Roby Sawyers , and Greg Jenkins
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          Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
          Average customer rating: 3.5
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          		Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
          Terence A. Shimp
          Manufacturer: South-Western College Pub
          Catalog: Book
          Media: Hardcover
          Advertising | Advertising & Promotion | Business & Economics | Business / Economics / Finance | Business/Economics | Communication in marketing | Direct marketing | Marketing - General | Sales promotion | Business & Economics / Advertising & Promotion
          Asin: 0030352711
          Release Date: 02 July, 2002
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          Economics
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              		Economics
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              Manufacturer: Worth Publishers
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              Business & Economics | Business / Economics / Finance | Business/Economics | Economics - General | Business & Economics / Economics / General
              Asin: 1572591501
              Release Date: 28 December, 2005
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